The Daily Mirror

Question 1

Context

Answer 1

• left wing political bias and stance, default against trump as he is right wing, liberal.
• blame, white middle-class, tension in America, theme of nationality, ethnicity and class are important
• 10th nov 2016

Question 2

Industry

Answer 2

• Reach PLC, conglomerate
• Mirror, The Star, Daily Express are subsidiaries
• 110 regional papers = MONOPOLY. appealing to more audiences, reach s powerful and can sway more peoples opinions.

Question 3

Distribution

Answer 3

Online gives more across different platforms with additional ways of engaging audiences
insta: DailyMirrorUK
twitter: Daily Mirror 
facebook 
own app
= CROSS MEDIA CONVERGENCE, 360 degree

Question 4

Syngery

Answer 4

‘the weather company’ tab on the homepage, both gain mutual benefit from integration onto the site

Question 5

Audience: Demographics

Answer 5

left wing, labour, working class
print= 35+ older, 
online= younger
mass audience

Question 6

Aud: Cultivation theory

Answer 6

cultivating controversy generates hits to its website, audiences converse and discuss via social media, creating an active audiences and building a bond.

Question 7

End of Aud

Answer 7

shift to digital results in prosumers creating their on content
- rt on twitter
insta
- own comments agreeing or dis

want their voice to be heard

Question 8

Sunday Mirror

Answer 8

large sport supplement: targeting their 35+ labour. left wing audience, predominately male
all men featured! No women!
“in partnership with screwfix”, double page ad, work

holidays advertised throughout the paper: all inclusive only £319

“I kept getting cast as a stripper”, attraction for men, working-class, celeb gossip

Question 9

ML: Front cover

Answer 9

• statue of liberty
• no flame, symbol of enlightenment
• turned away from country
• ‘liberty’, freedom has been lost
• trump is oppressive

Gee Vauncher 1989

Question 10

Article 2: Jeremy Corbyn

Answer 10

a succession of statements focusing on the negativity surrounding Trump, voice of reason on this hot topic

links to Brexit, conservatives, aud can relate in their own way and appeals to that anger and fustration!

Question 11

ML: Front cover

Answer 11

• statue of liberty
• no flame, symbol of enlightenment
• turned away from country
• ‘liberty’, freedom has been lost
• trump is oppressive

Gee Vauncher 1989

Question 12

Article 2: Jeremy Corbyn

Answer 12

a succession of statements focusing on the negativity surrounding Trump, voice of reason on this hot topic

links to Brexit, conservatives, aud can relate in their own way and appeals to that anger and fustration!