I Daniel Blake

Question 1

Industry

Answer 1

independent film
directed by KL, social realist director, kes, sweet16
poster: name 5x and review about the film, his voice is a tool, signifying the support “masterpiece” “heartbreaking”

Question 2

Funding

Answer 2

• UK/French production
• funded by BBC and BFI (funding ‘bold, original filmmakers’
• national lottery ‘good causes’
• EOne distributers worked with TM, now RPLC, gaining an additional 15m

Question 3

Daily Mirror

Answer 3

-given a one off, weekly column, titled ‘My Britain’
-reflects papers left-wing readership and ideology of film
-synergy is effective for both
-59% read, 57% said made then want to watch
HIGHLY EFFECTIVE

Question 4

Jeremy Corbyn

Answer 4

KL is a political ally of JC and made promotional video documenting his ideas and policies

tweeted about watching film before 2019 Jan showing, audience identity and role models

Question 5

Success?

Answer 5

Ken loach largest grossing film
making over 6m and winning Palme d or
net profit -7m but was critically acclaimed as a political cause

Question 6

EOne

Answer 6

distributers
- grassroots campaign, premier in Newcastle not London, community screenings
actors stood outside WE premier with placards to raise awareness and social issues

Question 7

Marketting

Answer 7

-trad media poster campaigns to attract older demogrpahics, familiar with Loachs work and will have greater PI with IDB and issues it raises
- low budget commando, projecting quote in London, unique and smart, gained attention of multiple demographics
“I Daniel Blake am a citizen, nothing more, nothing less”