Cultural industries

Question 1

Production

Answer 1

making the production (pre and post)

Question 2

Production

Answer 2

making the production (pre and post)

Question 3

Distribution

Answer 3

making the product available to the audience

Question 4

Marketting

Answer 4

promoting the product

Question 5

Exhibition

Answer 5

the point at which an audience receives a product

Question 6

Synergy

Answer 6

the increased effectiveness when two or more buisnesses work together, mutual benefit

Question 7

Vetical integration

Answer 7

synergy through two or more stages of production

Question 8

Horizontal integration

Answer 8

synergy between subsidiaries at the same stage of production

Question 9

Cross-media convergence

Answer 9

when product content is on different mediums but unified

Question 10

360 degree marketing

Answer 10

sponsorship, print, audio, tv, social media, online, branding, march

Question 11

Distribution

Answer 11

making the product available to the audience

Question 12

Marketting

Answer 12

promoting the product

Question 13

Exhibition

Answer 13

the point at which an audience receives a product

Question 14

Synergy

Answer 14

the increased effectiveness when two or more buisnesses work together, mutual benefit

Question 15

Vetical integration

Answer 15

synergy through two or more stages of production

Question 16

Horizontal integration

Answer 16

synergy between subsidiaries at the same stage of production

Question 17

Cross-media convergence

Answer 17

when product content is on different mediums but unified

Question 18

360 degree marketing

Answer 18

sponsorship, print, audio, tv, social media, online, branding, march