Kiss of a Vampire

Question 1

Institutional context

Answer 1

• 1963
• Parody of Dracula, big success for universal, wanted to continue the success of genre (Steve Neale)
• Hammer Horror film company

Question 2

Social context

Answer 2

1960s, time of sexual revolution and woman liberation, evolving gender roles

1963 films showed objectification as a standard - Van Zoonen

Question 3

Cultural context

Answer 3

youth increasingly targeted by media products
had more time and money
also links to potentially disruptive gender ideologies

Question 4

Historical context

Answer 4

fear reinforced, supernatural context of the moon represents a time of social change and the vulnerability,

moon symbolic of ‘channeling’, channelling women into revolting against hegemonic masquilinty.

Question 5

ML: Polysemic key image

Answer 5

shows the women in silk, dresses, low cut, high heels, legs out , sexualised, one has head back, chest open, vulnerable and passive. shows sexualisation as a weakness and women as inferior due to gender.

Hall- ‘stereotypes reflect an inequality of power’

however woman is in front of the man, he looks scared, showing glimpse of female empowerment and fight against patriarchy. male also sexualised to come extent with shirt open

Question 6

Typography

Answer 6

wooden font, cracked and broken, links to genre. V looks like a stake, genre, dripping with blood. horror and violence.
‘kiss’, could be a bite but takes a more delicate, sexualised, feminine approach

Question 7

Billing Block

Answer 7

1/8 production team are female, female ranked 4th, shows the position of women at the time and the domination of men. reflects hegemonic masquilinity