Assassins creed

Question 1

Industry: proliferation

Answer 1

• rapid technological and fast paced industry
• Ubisoft must keep up with these advancements,
• PS vita new handheld system in 2012, 2014 re-realsed to other platforms, appealing to more ‘casual gamers’

Question 2

Industry: cross media convergence

Answer 2

Nintendo are not porting all games across to handheld and console games to ensure audience reach

Question 3

Industry :digital convergence

Answer 3

• PS vita: 3g, gps, wifi, bluetooth, LED screen, download additional content, message, camera. Playstation were ahead of their their competitors but PS Vita hardware as more advanced.

Question 4

Industry: regulation

Answer 4

PEGI 18: violence, targeting a mature, older audience. this guidance protects children, informed parents and consumerism

Bandura: ‘observation and imitation’ demands regulation

Question 5

Industry: Franchise

Answer 5

large fan base, repetition and variation in the genre used by Ubisoft to attract consumers.

Question 6

Audience: Female gamers

Answer 6

In early 2000s, an emerging audience, but at time of AC3L, was an established audience and constantly used female protagonists to target demographics

Question 7

Audience: Active

Answer 7

‘end of aud theory’
prosumers engaging with the game:
‘reaction videos’ on youtube, word of mouth, free ad.
Ubisoft held private gaming events
ps vita allowed screenshots, posted to SM

Question 8

Audience: fandom theory

Answer 8

Jenkins 5 levels of fan activity.
alternative social communities–> created through wiki, cosplay, Reddits, youtube, fan art, parody accounts.
PROSUMER ACTIVITY