Straight Outta Compton

Question 1

Conglomerate:
Subsidiary:

Answer 1

• Universal
• Legendary pictures

VERTICAL INTEGRATION

Question 2

Executive producers

Answer 2

Dre Dre and ice Cube

production company of Cube Vision = SYNERGY

Question 3

Overt advertising

Answer 3

primary purpose of conglomerate is profit form synergy with original artists , could be argued that whole female is a viechle for marketing

Question 4

Opening sequence:

Answer 4

Soundtrack- ‘Talking to my Diary’ and Easy E ins sonic sox cap and bomber jacket

Question 5

End scene:

Answer 5

last word ‘Aftermath’- name of Dre’s record label, a subsidiary of Universal!

Question 6

End credits:

Answer 6

Universal music enterprise- MONOPOLY

• 60 songs in total
• archived footage that is ‘aspirational’, n.w.a advocates for s.c free speech. including marketing other products that relate to the exec producers and conglomerates
  e. g Boyz n the hood, staring Ice Cube and Beats by Dre ad footage

“some of this footage has been fictionalised”, showing the is only a pos rep of the brands

Question 7

Casting as a business decision

Answer 7

Ice Cube’s son: O ‘Shea Jackson played Ice Cube so its NEPOTISM

Question 8

Marketing to a variety of physiographic profiles

Answer 8

• Trailer included an intro by Ice Cube and Dr Dre- formatting the ‘stars’ (Genre T). Trailer glamourises the hiphop lifestyle and attracts an aud of who have those aspirations
• trailer shows social and racial tensions, universal theme that appeals to all
• trailer was shown during first replublican debate for American election, right after issues around race discussed. Targeted Ad!!!

Question 9

Marketing to a variety of mass audiences on a global scale- cross demographic appeal

Answer 9

Beats hired an agency to create a meme generator.. e.g straight outta Hampton, kris Jenner the closest,
trending 1 2 days in a row , over 6m downloads before the games release! SM free marketing

clay shirty ‘you can play this game too’

Question 10

Regulation impact on audience

Answer 10

cinema release was a 15, scenes removed, explicit sex references ‘thrusting’ bbfc word and nudity. lower age rating was a business decisions not an artistic one. appeal to larger audiences increases audience engagement with 360 degree marketing

Question 11

Directed by

Answer 11

F. Gary gray