The Concept of Culture Flashcards
Attributes of Culture
Learned, shared, dynamic, an interrelated system and is our primary means of adaptation
Culture is Learned
acquired, taught by other people, not biological.
Modes of transmission
Vertical - From the independent to the dependent eg. Parents to children
Horizontal - Between peers
Oblique - one to many, the media, advertisement
Vertical transmission
Most direct and active in certain cultures and realms
* Language
* World views, belief systems, religions
* Ideas of family and kinship
* Core values of a society (ex: freedom in the US)
* Cultural lag - tend to have the hardest time changing (slower)
Horizontal transmission
More active & change very rapidly
* Style/fashion
* Music
* Drugs and alcohol
* Social media increases the spread
Oblique Transmission
Can be both positive and negative - Ex: hitler or MLK
“the Clean Revolution,” Listerine (1920-30s)
began when Listerine advertised mouthwash as a way that said social ills will follow if you don’t use the product. It was a poster of a woman crying because she couldn’t be a bride for not using listerine. This got a bunch of new products to be released to make the breath smell better. This followed with a bunch of other cleaning products.
* During the great depression
* This cut infant mortality in half
* Made up the word halitosis (bad breath)
Culture is Shared
everyone participates, is egalitarian, must be transmitted from one person to the next
Culture is Dynamic
Always changing
9/11 & airports, football games, concerts, security= Response to a Critical event
* Affected people’s psyche → More security
* A lot of people tried to bring bombs in
* Patriot act
* A form of oblique transmission
COVID
Fashion, bathing practice, religion., music
* Mostly because of horizontal
transmission
* Contact with the world influence the rapidness of spreading
Technological Change
Affects Language
- Phones & computers were rapidly advancing & became a status symbol
- New words introduced - Gigabyte, megabyte & slang on social media (faster horizontal transmission)
Ogburn
Proposed Cultural lag - tend to have the hardest time changing (slower)
Culture is an Interrelated System
The idea that cultural traits are not random occurrences, they are mostly adjusted to, or consistent with the other cultural traits found within the group.
Economics, culture, etc are all connected and will influence each other
Social psychology
inherit behavior for humans to modify things to be consistent with each other
Children and cognitive consistency
Children detect inconsistencies and tend to rebel against change (want to remain consistent)
EX: bed time changing, being upset over not being able to visit a friend’s house
Sue Fisher’s study of Hispanic versus Non-Hispanic White Women and Reproductive Cancer in So. Calif
did a pap smear that shows that they all had abnormal cells. After talking to the women about their visits, they found that the non-hispanic women were having a lot better healthcare. The doctors somehow didn’t know these biases.