The Business Environments Flashcards
What are the factors of the Micro environment
-it’s an internal environment
- uses the Business functions and the Strengths and Weaknesses of the SWOT analysis for environmental scanning
What are the factors of the Macro environment
- is an external environment
- Uses PESTLE and the Threats and the Opportunities of the SWOT analysis for environmental planning
What are the factors of the Market environment
- is an external environment
- Uses Porter’s Six model analysis for environmental scanning
What is environmental scanning
The process of obtaining information about events that may have an impact on the performance of the business
What are the functions of environmental scanning
- ensures that the business is ready for developments in all environments
- realigns resources to take advantage of opportunities and overcome threats
What is a crisis
A quick and unexpected change
What are trends
Changes that occur over a period of time
Give examples of strengths
Competitive price
Location
Patents
Business culture
Good marketing and strong brad
Access to financing
Operational efficiency and good quality
When can Location be considered as a Strength in a business
-When the business and it’s products are easily accessible to the target market
-When it’s close to the source of raw materials used to produce goods/ render services
Why can patents be considered as a Strength
Because they limit potential competitors
Why is Businesses Culture be a possible strength
Because it gives consumers confidence in the ability and reliability of the business
Why are operational efficiency and good quality strengths
Because they help differentiate businesses from their competitors and therefore enabling greater profitability
What are Opportunities
External factors which present the business with the chance to outperform their competitors
What are Threats
External factors which could hamper the success or growth of the business
What can be Used to identify Threats and Opportunities
PESTLE and Porter’s six Forces