Creative Thinking And Problem Solving Flashcards
What is the importance of creativity
Creativity allows problems to be dealt with, in order for the business to survive and prosper
Elements of the four pillar approach to creativity
- Fluency
- flexibility
- Originality
- Elaboration
Fluency
Produce several different ideas
- Brainstorming
Flexibility
Look at different points and consider small changes to make big differences
Originality
Able to develop unique ideas with an edge of newness & creativity
Elaboration
Add detail and depth to different solutions
What is the function of SCAMPER
It helps a business to generate new ideas by encouraging it to think about how it could go about improving the existing product and services offering
What is SCAMPER
Substitute
Combine
Adapt
Modify
Put to a new use
Eliminate/ Elaborate
Reverse
Substitute
Other uses of product
Supplier
Materials to improve production
Combine
Two or more features of the product with other products
Adapt
Different need
Perform more reliably
More environmentally friendly
Modify
Colour, shape, sound, size, form, taste
Make better
Put to a new use
How else can you use it?
Eliminate/ Elaborate
What features to add or take away
Reverse
What impact will a change in layout or pattern have
What is the Force field analysis
A problem solving & decision making took that helps tue business to weigh up the pros and cons implementing a new project
Steps of the force field analysis
- define the problem
- Define the change objective
- Identify driving forces
- Identify restraining forces
- Develop a change strategy
Obstacles to creative thinking
- Only one answer- fear to have opinions
- no time
- logical thinking
- ideas being belittled
Critical thinking
Seeks to assess worth/ validity of something existing
- focused in probability
What is indigenous thinking
Is about the local knowledge and way of thinking that is unique to a particular society
How may Indigenous thinking help a business create a competitive advantage
By offering a unique product or service to a group of people who may have not thought about it
To whom May indigenous be a threat
A business that wants to compete in an unfamiliar market
