Creative Thinking And Problem Solving

Question 1

What is the importance of creativity

Answer 1

Creativity allows problems to be dealt with, in order for the business to survive and prosper

Question 2

Elements of the four pillar approach to creativity

Answer 2

• Fluency
• flexibility
• Originality
• Elaboration

Question 3

Fluency

Answer 3

Produce several different ideas
- Brainstorming

Question 4

Flexibility

Answer 4

Look at different points and consider small changes to make big differences

Question 5

Originality

Answer 5

Able to develop unique ideas with an edge of newness & creativity

Question 6

Elaboration

Answer 6

Add detail and depth to different solutions

Question 7

What is the function of SCAMPER

Answer 7

It helps a business to generate new ideas by encouraging it to think about how it could go about improving the existing product and services offering

Question 8

What is SCAMPER

Answer 8

Substitute
Combine
Adapt
Modify
Put to a new use
Eliminate/ Elaborate
Reverse

Question 9

Substitute

Answer 9

Other uses of product
Supplier
Materials to improve production

Question 10

Combine

Answer 10

Two or more features of the product with other products

Question 11

Adapt

Answer 11

Different need
Perform more reliably
More environmentally friendly

Question 12

Modify

Answer 12

Colour, shape, sound, size, form, taste
Make better

Question 13

Put to a new use

Answer 13

How else can you use it?

Question 14

Eliminate/ Elaborate

Answer 14

What features to add or take away

Question 15

Reverse

Answer 15

What impact will a change in layout or pattern have

Question 16

What is the Force field analysis

Answer 16

A problem solving & decision making took that helps tue business to weigh up the pros and cons implementing a new project

Question 17

Steps of the force field analysis

Answer 17

1. define the problem
2. Define the change objective
3. Identify driving forces
4. Identify restraining forces
5. Develop a change strategy

Question 18

Obstacles to creative thinking

Answer 18

• Only one answer- fear to have opinions
• no time
• logical thinking
• ideas being belittled

Question 19

Critical thinking

Answer 19

Seeks to assess worth/ validity of something existing
- focused in probability

Question 20

What is indigenous thinking

Answer 20

Is about the local knowledge and way of thinking that is unique to a particular society

Question 21

How may Indigenous thinking help a business create a competitive advantage

Answer 21

By offering a unique product or service to a group of people who may have not thought about it

Question 22

To whom May indigenous be a threat

Answer 22

A business that wants to compete in an unfamiliar market