Public Relations

Question 1

What is the role and purpose of PR

Answer 1

• is about the management of communication between the business and stakeholders
• the purpose is to change people’s perceptions and attitudes towards the business to create a positive image

Question 2

Characteristics of successful PR

Answer 2

• Planned
• Promotes performance
• Deliberate
• A management function
• Involve two-way communication
• in the interest of the public

Question 3

Inbound marketing

Answer 3

Where plans are communicated to various people, groups or departments in the business

Question 4

The process of Public relations

Answer 4

Research
Action
Communication
Evaluation

Question 5

Difference in Objectives between PR and Marketing

Answer 5

PR- ensures business is building sound relationships with stakeholders

Marketing- ensures product/ service development is sold via appropriate digital channels at fair prices

Question 6

Different target markets

Answer 6

PR- Internal & external stakeholders

Marketing- market segment

Question 7

Different activities

Answer 7

PR- ensure success of business by monitoring the brand involved in shaping & promoting core values

Marketing- deals with sales in the market