Test Flashcards
What is the social brain hypothesis
Dunbar’s hypothesis that the human brain has evolved so that humans can maintain larger ingroups
What is the difference between bounded awareness and bounded rationality
Bounded awareness- refers to the many ways in which we fail to notice obvious and important information available to us
Bounded rationality- coined by Herbert Simon, says that human beings try to make rational decisions (such as weighing the costs and benefits of a choice) but our cognitive limitations prevent us from being fully rational. Time and cost constraints limit the quantity and quality of the information available to us.
What are some problem solving strategies
Trial and error- useful when perfecting an invention like the light bulb, not useful when there is a clear answer as trial and error might miss is
Algorithms- a step by step mathematical strategy; always leads to the right answer if used correctly
Heuristics- a short cut that leads to a solution quickly
Insight- the sudden realization, a leap forward in thinking
What is the Sapir-Whorf hypothesis
The hypothesis that the language that people use determines their thoughts (ex. Certain languages have certain words to describe large ideas/information, making it easier to recall)
What is reliability is terms of making sure tests results are useful
A test or other measuring toll is reliable when it generates consistent results
Split-half reliability- two halves of the test yield the same results
Test-retest reliability- the test give the same result if administered again
What is validity is terms of making sure tests results are useful
A test or measure has validity if it accurately measures what it us supposed to measure
Content validity- the test correlates well with the actual trait being measured
Predictive validity- the test accurately predicts future performances
What is semantic language development
Semantics is the understanding of word meanings and the relationship between words.
What is a child’s semantic language stages
Receptive language- (0-4 months) associating sounds with facial movements, and recognizing when sounds are broken into words
Productive language- (4 months) babbling in multilingual sounds and gestures
Babbling- (10months) sounds more like the parents/households language
One-word stage- (12months) understanding and beginning to say many nouns
Two-word, telegraphic/tweet speech- (18-24 months) adding verbs, and making sentences but missing words
Full sentences- 24+ months, speaking full sentences and understanding complex sentences
What is the difference between lexicon and syntax
Lexicon- words and expressions
Syntax- grammatical rules got arranging words and expressions together
What are the personality traits of the five factor model
Openness- the tendency to appreciate nee art, ideas, values, feelings and behaviors
Conscientious ness- the tendency to be careful, on-time, follow rules, and be hardworking
Extroversion- the tendency to be talkative, sociable, and to enjoy others
Agreeableness- the tendency to agree and go along with others rather than assert ones own opinions and choices
Neuroticism- the tendency to frequently experience negative emotions such as anger, worry, and sadness, as well as being interpersonal sensitive
What is the hexco model
Created by Ashton and Lee, similar to the big five but adds honesty-humility as a sixth dimension of personality
What is the Hartshorne, may, maller, and Shuttleworth (1928) study
They examined the correlations amongst various behavioral indicators of honesty in children. They also enticed children to behave either honestly or dishonestly in different situations, for instance, making it easy or difficult to steal or cheat. The correlations among children’s behavior was low, showing that children who steal in on situation are not always the same children who steal in a different one.
What is a narrative identity of oneself
An internalized and evolving story of the self that reconstructs the past and anticipates the future in such a way as to provide a person’s life with some degree of unity, meaning, and purpose over time.
What is affective forecasting
Predicting how one will feel in the future after some event or decision. Good qt predicting if the feeling will be positive or negative but not at how strongly we will feel it and the duration
(Influenced by impact bias)
What is happiness
The populat word for subjective well being (SWB)
What is the difference between top-down and bottom-up causes of happiness
Top-down- (internal) the persons outlook and habitual response tendencies that influence their happiness, ex. Their temperament or optimistic outlook on life
Bottom-up- (external) situations factors outside the person that influences their SWB, such as good and bad events and circumstances like health and wealth
Who was Solomon Asch
Through his studies involving presenting cards with lines and tasked with finding the card with same line length as the original card found that when faced with answers from other participants that opposed their answer, even when clearly wrong, they would change their answer to fit it
What are the three characteristics of trust needed for effective persuasion (triad of trustworthiness)
Authority, likeability and honesty
What are the two paths to persuasion
Central route- persuasion that employs direct, relevant, logical messages (encourages careful thought)
Peripheral route- persuasion that relies on superficial cues that have little to do with logic (discourages careful thought)
What are the shortcuts that leave us suspectble to persuasion: reciprocity, social proof commitment and consistency
Reciprocity- whereby we feel compelled to repay. In equitable value, what another person has given
Social proof- if everyone is doing it, it must be right (derived from social comparison and conformity)
Commitment and consistency- once we have made an initial commitment the more likely we are to agree to subsequent commitments that follow (derived fromm fooot in the door and gradually escalating commitments)
What are common psychological strategies to manipulate trust worthiness did Levine identity
Testimonials and endorsement- this technique employs someone who people already tryst to testing about the product or message being sold
Presenting the message as educated- the message may be fromed as objective information. Ex. Salespeople my try to convey the impression they are less interested in selling a product than helping you make the best decision. The implicit message is that being informed is in everyone’s best interest (they are confident you will want the product on e informed)
Word of mouth- surveys show we turn to people around us for many decisions
The maven- similar to word of mouth but involves peers face to face. Rather than over investing in formal advertising, businesses may plant seeds at grassroots level hoping that consumers themselves will spread the word to eachother.
What is foot in the door and gradually escalating commitments
Foot in the door- obtaing a small, initial commitment
Gradually escalating commitments- a pattern if small, progressively escalating demands Is less likely to be rejected than a single large demand all at once