Teen Vogue knowledge organiser

Question 1

What type of CSP is Teen Vogue?

Answer 1

Online, social and participatory media

Question 2

Genre

Answer 2

• Fashion, beauty diversified into political lifestyle + social content
• American culture used to create global appeal
• Also features - Instafamous - opinion leaders
• News / politics

Question 3

Media Language: Brand Identity

Answer 3

• Contents / layout of website grid pattern
• Distinctive, consistent visual style - recognisable brand logo (same font as Vogue - lightweight uppercase serif font)- elegance/ tradition mixed w/teen lowercase

Question 4

Media Language: Content

Answer 4

• Codes and conventions of lifestyle websites- white background, subsections dividing the page, social links
• Familiarity of fashion/lifestyle online mag combined w/ hard news stories- analysis of historical/political events- subverts genre expectations

Question 5

Media Representation: Models

Answer 5

• Use of post-production/mediation to create ‘perfect’ but presenting them as ‘normal’
• Limited ideas of female beauty (Bandura- repeated exposure to ‘perfect’ looks and body type -can influence how ppl think/behave

Question 6

Media Representation: Opinions

Answer 6

• Complex idea of female identity, feminist perspective= Politics of gender and sexual equality
• Progressive narrative

Question 7

Media Representation: Politics

Answer 7

• News & politics - breaks conventions of fashion mag- takes a position a guide/advisor on hard-news stories w/ serious tone
• Highly critical of Trump

Question 8

Media Industries: Who owns Teen Vogue?

Answer 8

• Owned + published by Conde Naste (American media organisation that publishes over 20 mags eg Glamour + Vogue)
• Started as print publishers - but have diversified w/cross-media products

Question 9

Media Industries: Teen Vogue’s shift from print to online

Answer 9

• Launched in USA 2003 - targets youth audience (smaller, cheaper than Vogue)
• Original focus on fashion / beauty
• Decline of print sales - diversified as an online product
• Convergence - to maintain and expand audience

Question 10

Media Industries: How does Teen Vogue generate income through its website?

Answer 10

• Encourages people to register (incentivised by exclusive content)
• Subscription provides audience data - used to sell advertising (generate sponsorship deals)

Question 11

Media Industries: How does Teen Vogue generate income through advertising?

Answer 11

• Mixture of explicit advertising and ‘editorial’ sponsored articles
• Ad space

Question 12

Media Industries: How does Teen Vogue generate income through social media?

Answer 12

• YouTube channel- video content linked w/website content ‘Pop Feminist’ ‘Ask a Syrian Girl’ - broadens audience base
• Twitter, Pinterest, Instagram, Snapchat, and Facebook extend brand’s reach

Question 13

Media Audiences: Demographics

Answer 13

• Targets teens
• Young females but fashion, style, beauty increasingly seen as gender neutral
• WOKE politics raised its profile and audience base

Question 14

Political stance

Answer 14

Liberalist but some conservative elements- fashion, beauty- done in empowering way