Industries Flashcards
What are the world’s most valuable brands?
Tech companies:
- Amazon overtook Google and Apple to become wrld’s most valuable brand at $315.5B
- Apple comes second, valued at $309.5B.
- Google is in third place, at $309B
Until recently, what were the world’s most valuable brands?
- Until recently Apple was wrld’s most valuable brand
- Apple, Google, Microsoft, Facebook, Coca-Cola, Amazon (all tech except coke)
- When was Alphabet founded?
- What are its annual revenues?
- How many employees does it have?
- 2015
- $110.8Billion
- 80,110
- How many searches are initiated using Google?
2. When was Google- the search engine- founded?
- Almost 75% of all global internet searches.
2. 1998
- When was Facebook founded?
- How has it grown?
- How does it make money?
- 2004
- By buying other companies
- Sells adspace and data
Who gets the most online ad spending in the US?
Google and Facebook get more than 70% of all US online advertising spending (2017)
According to Hesmondhalgh’s Cultural Industries theory, what do companies try to do when making a product?
Companies try to minimise risk/maximise audiences through vertical + horizontal integration,+ by formatting their cultural products (eg use of stars, genres, serials)
According to Hesmondhalgh’s Cultural Industries theory, what do the largest companies and conglomerates now do?
Largest companies or conglomerates now operate across no. different cultural industries.
According to Hesmondhalgh’s Cultural Industries theory, how does the internet fit into cultural industries?
Internet’s radical potential has been contained to some extent by its partial incorporation into large, profit-orientated set of cultural industries.
Horizontal integration
A media Company’s Ownership of other businesses in the same part of the supply chain. It enables the control of more of the market competition.
Vertical Integration
When a media company owns a range of businesses in different parts of the chain of production and distribution.
