Gerbner's Cultivation Theory

Question 1

Mainstreaming

Answer 1

The process of ideological alignment of people’s values to mesh with the culture and society they inhabit

Question 2

Resonance

Answer 2

PPl find examples of their own lives that appear to correlate with what they see on TV, creating an amplifying effect on perceptions of the world around them- their experiences, thoughts, and feelings, seem congruous with what they see on TV

Question 3

Mean World Syndrome

Answer 3

Where people believe that the world is far more dangerous than it really is, usually as a result of resonance

Question 4

Desensitisation

Answer 4

When an audience is repeatedly exposed to shocking or violent content and are shocked less by it

Question 5

Compassion fatigue

Answer 5

When a person repeatedly subjected to a situation or media that would usually elicit an empathetic response stops being affected to the same degree

Question 6

Enculturation

Answer 6

The adjustment of people’s values to mesh with the culture of the society they inhabit