Clay Shirky- End of Audience

Question 1

What does Shirky suggest about the new media landscape?

Answer 1

Suggests 20thC media model “w/professional producers + amateur consumers” replaced by more chaotic landscape- allows consumers to be producers, distributors. Was hierarchical industry- filtered 1st, then published but now we publish 1st, then filter

Question 2

What does Clay Shirky believe about the new relationship between audiences and producers?

Answer 2

From the rise of collaborative projects to publicity campaigns run by volunteers, he believes “organisations now have to understand, and respect, the motivations of the billion new participants in the contemporary media ecosystem.”

Question 3

What does Clay Shirky believe about social networks and consumers?

Answer 3

“Every consumer is also a producer, and everyone can talk back.” Yet what may be more significant is how many people can reach each other through the connections in a network. Result: more connections.

Question 4

What was the old model of production and consumption?

Answer 4

We produce, you consume. Now, everyone can produce, consume, and share.