technology

Question 1

advantages of technology to the sponsor?

Answer 1

• easier to see logos due to enhanced viewing quality
• more coverage of sports provides more opportunities to see products
• advertising opportunities during breaks on TV
• better standard of play using improved equipment encourages more sales

Question 2

advantages of technology to the performers and sport?

Answer 2

• improved equipment, clothing and footwear to improve performance such as running blades for disabled athletes
• improved equipment, clothing and footwear to improve safety such as ski helmets
• improved security at venues such as cameras and metal detectors
• better facilities such as velodromes for cycling
• better decisions by officials due to technology support such as VAR
• better drug testing to avoid cheating

Question 3

advantages of technology for the spectator?

Answer 3

• multiple viewing platforms such as TV, tablet, mobile phone
• better picture and sound creating better viewing experiences
• interactive options such as player cam
• increases enjoyment as a result of better performances due to technology
• increased interaction at live games for decisions VAR and Hawkeye

Question 4

advantages of technology for the official?

Answer 4

• technology support means less chance of errors as it provides additional help to reach the right decisions
• improved timing devices means more accurate results
• Wifi allows for improved communication with officials and technicians

Question 5

disadvantages of technology for the sponsor?

Answer 5

• they need more funding to buy better equipment for performers so they stay at the top of their game and give access to the best medical support to keep them fit such as ice baths
• sponsored players may be found cheating which reflects badly on sponsor

Question 6

disadvantages of technology for the performer and sport?

Answer 6

• the cost of equipment increases
• state of the art facilities cost more
• technology can go wrong
• repairs are expensive
• technology can be inaccurate
• the human part of lucky decisions is lost
• people can watch games at home rather than attend live games
• performers who are unable to afford modern technology are at a disadvantage

Question 7

disadvantages of technology for the spectator?

Answer 7

• breaks in play waiting for decisions is boring
• technology changes the nature of the sport
• they have to pay to watch some sports
• they have to pay for specialist sports channels
• technology is expensive
• they don’t experience the excitement of watching the match live

Question 8

disadvantages of technology for the official?

Answer 8

• they can become reliant on technology
• technology can go wrong
• technology highlights the officials errors
• decisions are challenged more owing to loss of respect for officials and judgement