commercialisation Flashcards
paper 2
what is sponsorship?
is an individual or group that provides support in the form of sponsorship in return it is seen by millions, via advertising, sponsorship or endorsement
who can sponsorships be for?
an individual, team, event
what are the different types of sponsorship?
- money
- clothing and equipment
- facilities
what are the different types of media
- printed media
- broadcast media
- internet and social media
how does sponsorship and media overlap?
- sponsors want to promote their products via the media as they can reach millions of potential customers
- media companies need high viewing figures to make them more attractive to sponsors
- media companies therefore pay sports clubs to allow them to televise matches as this attracts lots of viewers, making it more likely that they will get funding from sponsors
what does the sport need funding for?
- facilities
- equipment
- competitions
both the media and commercialisation can help promote sports. the media can also provide opportunities for the spectator
what are the advantages of commercialisation for the sponsor of the company?
- media can show products during breaks in play
- brand names can be seen around venues and on clothing
- raised awareness of brands increase sales
- products associated with high quality performance give it a high status
- media hype gets more viewers which means more exposure of the brand
advantages of commercialisation for the sport?
- raised awareness =increased participation
- higher profile=commercial interest
- increases funding from sponsors
- funding means that u can run events, develop the sport and facilities
advantages of commercialisation for the performer?
- paid millions to endorse products
- train full time and focus on being the best in their sport
- receive top quality products to use to improve performance
advantages of commercialisation for the spectator?
- more coverage and top event
- red button/replays
- player cam
- can buy the same clothes and equipment to their role models
advantages of commercialisation for the official?
- sponsors can provide kit
- media can support correct decisions
- more likely to become role models
disadvantages of commercialisation for the sponsor/ company
- the media may not get a high number of viewers
- the company doesn’t get the amount of exposure they wanted
- the player/team doesn’t perform well
- the player who becomes a bad role model due to violence, cheating may affect popularity and sales
disadvantages of commercialisation for the sport?
- fixtures can be changed to maximise viewing opportunities
- breaks in play for advertising purposes
- minority sports not shown on TV which decreases sponsorship
- negative reporting can give sport a bad name
- clothing and rule changes are more appealing to viewers
disadvantages of commercialisation for the player/ performer?
- event times make it less favourable for performers
- withdrawal of sponsorship could cause financial difficulties
- required appearances take time away from training
- pressure to win at all costs to keep sponsorship
- no privacy and negative reporting can lose sponsorship
disadvantages of commercialisation for the spectator?
- high costs for subscription fees to sports channels
- pay per view for certain events
- high cost of merchandise
- minority sports not shown
- sponsors keep best tickets for hospitality
disadvantages of commercialisation for the official?
- under the spotlight for all decisions as they can be replayed, so poor decisions are highlighted undermining the official
- they have to wear sports logos
- may lead to bullying due to bad decisions from fans
