Task 1- Social Cognition Flashcards
What is social cognition?
Cognitive processes and structures that influence and are influenced by social behaviour
-Mental processing-> largely automatic
& unconscious
Configural model of Ash
Central traits play a disproportionate role in configuring the final impression
vs.
Peripheral traits having an insignificant influence on final impression
-> lecturer decribed as warm was linked to positive character trait
-> lecturer described as cold was linked to negative
characteristics
Primacy effect
traits presented first disproportionately influence final impression
-> act as central cue/ pay more attention at the beginning
Recency effect
later presented information can also have disproportionate influence
eg when you are distracted (overworked, bombarded with stimuli, tired)
Implicit personality theories
personal ways of characterising other people and explaining their behaviour
- > general expectations we build after learning something about central traits
(e. g. assumption that happy people are friendly)
Schema
cognitive structure that represents knowledge about a concept or type of stimulus, including its attributes and the relations among those attributes
allows to quickly make sense of sth
-> e.g. person schema, role schema,content-free schema
Scripts
about events, making it meaningful
-> having script about going out/partying/studying
Ways to change schemas (3)
1) Bookkeeping
- > slow change caused by accumulating evidence
2) Conversion
- > sudden and massive change once a discomforting evidence appeared
3) Subtyping
- > formation of subcategory to accommodate inconsistent information
Self-categorization theory
process of categorizing oneself as a group member produces social identity & group & intergroup behaviour
Social identity theory
Group membership & intergroup relations based on self-categorization, social comparisons & construction of shared self-definition in terms of ingroup-defining properties
Accentuation principle
Categorization accentuates/emphasizes perceived similarities within & differences between groups on dimension people believe are correlated with the categorization
-> categorization produces stereotyping
Social encoding (4)
1) Pre-attentive analysis
scanning of the environment
2)Focal attention
Identification & categorization of stimuli
3) Comprehension
stimuli are given meaning
4) Elaborative readoning
lining stimuli knowledge
Vividness
attract attention due to emotional interest
eg a violent crime
Elaboration-likelihood model
central/peripheral rout of processing
Heuristic-systematic model
carefully & systematic processing
vs.
automatically relying on cognitive heuristics
Normative model ( known as behavioural decision theory)
Ideal processes-> making accurate social inference
Regression effects
tendency to judge sth based on (1st) initial obersvations
-> restaurant you visited is very good
• telling your friends
-> next time restaurant isn’t that good, then only average
Base-rate information
general information usually factual, ppl underuse often bc they fail to see relevance