Sustainable marketing Principles

Question 1

CONSUMER-ORIENTED MKT (príncipe of?)

Answer 1

Sustainable principles

Question 2

Consumers value marketing (principle of)

Answer 2

Sustainable principle

Question 3

Innovative marketing (principle of)

Answer 3

Sustainable principle

Question 4

Sense of mission marketing (principle of?)

Answer 4

Sustainable principle

Question 5

Deceptive practices (3 Ps)

Answer 5

Pricing, promotion, packaging

Question 6

Shoddy, harmful, unsafe

Answer 6

Poor quality function

Question 7

Consumer activism (4 goals)

Answer 7

Well informed about aspects product
Protected against questionable marketing practices
Influence in products that will improve quality life
Consume in a way that will preserve the future

Question 8

Environmentalism (Internal)

There are 2 things

Answer 8

Pollution prevention and new clean tech

Question 9

Environmentalist (external)

2 things

Answer 9

Product stewardship / sustainability vision / cradle-to-cradle practices

Question 10

Societal marketing (what is?)

Answer 10

Decisions based on consumers interest/wants (society’s long-term interest)

Question 11

Deficient products (definition)

Answer 11

No satisfaction / immediate and long run

Question 12

Pleasing products (definition)

Answer 12

Immediate satisfaction / might hurt long run

Question 13

Salutary product (definition)

Answer 13

Low immediate satisfaction / might benefit long run

Question 14

Desirable product (definition)

Answer 14

Both long and immediate satisfaction

Question 15

MAJOR SOCIAL IMPACT ON CONSUMERS (there are 6)

Answer 15

Consumers welfare

• high prices
• deceptive practices
• high pressure selling
• unsafe products
• planned obsolescence
• poor service

Question 16

Consumer activism (definition)

Answer 16

Improve the rights of consumers

Question 17

Environmentalism (definition)

Answer 17

Minimize the harm on the planet

Question 18

5 sustainable marketing principles

Answer 18

1. Innovative marketing
2. Sense of mission
   3 societal marketing
3. Consumer oriented
   5Consumer value

Question 19

Consumer oriented marketing

Answer 19

Firm should view and organize marketing activities (customer point of view)
Deliveries superior value