Global Marketing

Question 1

International marketing decisions (6)

Answer 1

1. Check global marketing environment
2. Decide if it will go global
3. Decide which market it will enter
4. Secure how to enter
5. Decide global marketing program
6. Decide global marketing organization

Question 2

Economic community

Answer 2

Group of nations organized to work roasts common goals in regulation of international trade

Question 3

Economic environment
(Industrial structure and income distribution), there are four defining types:

Answer 3

1. Subsistence economies (Majority engage with agriculture)
2. Raw materials exporting economies
3. Emerging economies (fat growth in manufacturing)
4. Industrial economies

Question 4

Options to enter the international marketing (6 options)

Answer 4

1. Exporting
2. Joint venturing (joining with foreign companies to produce market products)
3. Licensing (buy the licence to use comanys manufacturing process, trademark, patent, trade secret, etc)
4. Contract manufacturing
5. Management contracting
6. Joint ownership