Marketing Environment Flashcards
Micro environment forces (6 of them)
The company Supplies Marketing intermediaries Competitors Publics Customers
The macro environmental factors (6 of them)
Demographic Economic Natural Technological Political Cultural
Demographic Environment (cite few forces)
Change in age structure Changing Canadian house hold Geographic shifts in population Education (improvement) Increasing diversity
Economic environment (cite a few)
Changes in the consumers spending
Income distribution
The natural environment forces (cite a few)
Growing shortage of raw material
Increased pollution
Increased governamental intervention
Technological environment forces
(Maybe the most dramatic force)
New technologies creates new marketing opportunities, however the marketing becomes more competitive globally
Political and social environment (cite a few)
Legislation regulation business
Increased emphasis on ethic and socially resp action
(Solution = cause related marketing for example)
Cultural environment forces (cite a few)
The persistence of cultural values
Shifts secondary values
(Basically people’s views about themselves, others, organizations, nature, etc)
3 responses to marketing environment
Proactive, reactive, no active (?)
