Sociental Classfication Of Products Flashcards
1
Q
Deficient product
A
No immediate appeal or long run benefit
2
Q
Pleasing products
A
High immediate satisfaction but may hurt consumers in the long run
3
Q
Salutary product
A
Low immediate appeal but may benefit consumers in the long run
4
Q
Desirable products
A
Both immediate and high long run benefit
