Marketing Channels

Question 1

Value delivery network (meaning)

Answer 1

The network made up of company, supplies, distributors, customers who partiner with each other to improve in delivering customer value

Question 2

What is a channel?

Answer 2

Set of independent orgs that help to make a product or service available for use or consumption

Question 3

Why channel partners add value?

Answer 3

They create greater efficiency in making goods available to the target

Question 4

Types of channel partners (6)

Answer 4

1. Retailers
2. Wholesalers
3. Drop shipper
4. Each jobber
5. Broker
6. Agent

Question 5

What’s is a retailer?

Answer 5

Business of selling food to consumers for personal use

Question 6

Wholesaler (meaning)

Answer 6

Activities involved in selling goods and services to those buying for reals or business use.

Question 7

Drop shipper (meaning)

Answer 7

Intermediary that takes orders and payments from costumers then arranges to have the product shipped to the costumer direct from the supply

Question 8

Vertical marketing system (define)

Answer 8

Distributions channels structured in a way that produces, wholesalers and retailers act as a unified system