Survey Design Flashcards
1
Q
Four Principles of Survey Design
A
Be Brief, Be Objective, Be Simple, Be Specific
2
Q
Double-Barreled Questions
A
Questions which ask more than one question
3
Q
Leading Questions
A
Questions that lead a respondent towards a certain answer based on content, wording, or structure
4
Q
Social Desirability Bias
A
Tendency for respondents to give answers they believe will make them look better in the eyes of others
5
Q
Types of closed-ended questions
A
Dichotomous or multichotomous
6
Q
Likert-type Scale
A
Scales that rate varying levels of agreement or frequency
7
Q
Semantic Differential Scales
A
Choices are paired as opposites (Weak or strong)
