Study Group - Planning Flashcards
3 Dimensions of health behavior
Complexity, Frequency, Volitionality
Complexity
higher levels of knowledge, skill, or resources to perform simple behaviors
- more complicated behavior less likely to be performed correctly
Volitionality
Degree of personal control over behavior
High Volitionality
person has complete control performing behavior & does not require external resources/support
Low Volitionality
requires external resources
What are the 6 types/approaches to planning?
- Incremental
- Apolitical
- Advocacy
- Communicative Action
- Comprehensive Rational
- Strategic Planning
Public Health Pyramid (from bottom to top)
Infrastructure - designed to enhance personal, resources, capacity, technology, & information
Population Services - Designed to be received by entire population to address health concern
Enabling Services - Designed to provide services to subpopulation with specific needs
Direct Services - Designed to provide care to individuals
Target Audience
Entire population in need of program
Intended Audience
Segment of population who program is intended to reach
Recipients
Individuals who receive or participate in program
Who are stakeholders?
- Those involved in program operations
- People in community being served
- People affected by program
- Participants (primary users) of program
What should HES be able to tell stakeholders?
- Explain why program is necessary
- Explain philosophy behind program being developed
How can HES ensure program is effectively implemented & maintained (sustainability)?
- Have formalized roles, rules, & procedures
- Include volunteers & compensated leaders
What are important factors during planning process?
- Transparent & frequent communication
- Mutual & formalized decision-making processes
- Strategies to resolve conflicts
- Positive perception that value participation
Why is it important to engage populations, partners, & stakeholders throughout the planning process?
- Strong member engagement
- Sharing of resources
- Effective assessment & planning
Coalitions
Diverse group from organizations & the community that work together toward a common goal
What are the general steps in building coalitions?
- Prepare groundwork
- Create action plan & organize partnership(s)
- Implement action plan
- Evaluate action plan
- Sustain collaboration
What is included in ‘preparing the groundwork’ when building coalitions?
- Identify problem, need for partnership(s), potential partners
- Draft goals & objectives
What is included in ‘creating action plan’ when building coalitions?
- Set & solidify vision & goals
- Identify SMART action plan
What are critical components when considering who to partner with when program planning?
- Research potential partners/organizations
- Ensure they are knowledgeable & committed to the effort
- Establish clear goals, tasks, & communication methods
- Continually monitor effectiveness
How can HES increase likelihood of gaining & maintaining program support?
- Working with community to identify and/or validate issues that are important to them
- Establish clear relationships between program goals & assets, capacities, & values of community
Who may want to serve on program planning committee?
- Individuals who represent various groups within priority population
- Representatives of stakeholders not represented by priority population
- Individuals who have key roles within organization sponsoring program
How can HES ensure widespread input about program plan?
- Use mixed methods for obtaining input (global & specific)
- Use various modes of communication (email, face-to-face, newsletter, etc)
What are some obstacles to obtaining input from priority population, partners, & stakeholders?
- Lack of time
- Lack of awareness
- Communication barriers
- Interest/apathy
- Convenient locations/times
Why is rationale important?
- Helps HES gain support by stakeholders & agencies
- Helps to ensure essential resources are obtained
- Helps with development & implementation of program run smoothly
What are the key components of a good rationale?
- Shows how benefits of program goes with decision makers’ values (demonstrates potential return of investment)
- Showcases best evidence available
What are the 4 important (basic) steps when writing program rationale?
- Identify appropriate background information
- Title
- Write content
- List references used
What should HES include in program plan?
- Summary of program goals & objectives
- Specific tasks required to meet each objective
- Summary of required resources & funding
- Summary of data to be used to measure progress toward objectives
3 Fs of Program Planning
Fluidity, Flexibility, Functionality
Fluidity of Program Planning
Steps in program planning process are sequential
Flexibility of Program Planning
- Planning is adapted to needs of stakeholders
- Responsive to current & emerging health problems
Functionality of Program Planning
Outcome of planning is improved health conditions (not just planning the program)
Vision Statement
Brief description of where program will be in approx. 3-5 years
Mission Statement
Program purpose & unique ‘reason for being’
- Used to reveal purpose/focus of organization or program
Why are vision & mission statements (as well as goals & objectives) important during program planning?
- Provides program direction
- Lays foundation for program evaluation
Program Goals
general, long-term statements of intent & direction of program & desired results
Program Objectives
Precise, measurable statements of intended program outcomes
How are goals & objectives used in program planning?
GOALS used to measure program’s processes & outcomes
OBJECTIVES guide program development & assesses program effectiveness
Indicators of Objectives
- “What” portion of objective
- Variables used to measure “what” of objective
- Performance benchmarks used to determine failure/success of program
Performance Measures
Indicators of process, output, or outcomes that have been developed for use as standardized indicators by health programs, initiatives, practitioners, or organizations
- Should align objectives with performance measures that need to be reported
What types of changes should be included when writing objectives?
- Changes in health status, behavior, attitude, or knowledge
- When/under what circumstances or conditions change will occur’
- What will change (outcome)
- Who will change
What are the different types of program objectives?
- Process
- Impact (learning, behavioral, environmental)
- Outcome
What are process objectives?
- Activities & tasks that lead to accomplishing all other levels of objective
- Assessments that lay foundation for process evaluation
What are Impact Objectives?
- Immediate & observable effects of program
- Lay groundwork for impact evaluation
What are Learning Objectives?
Short-term, specific descriptions of awareness, knowledge, attitudes, & skills
What are behavioral objectives?
Describe behaviors or actions that population will engage in to resolve problem
- Leads to attainment of program goal
- Statements of desired outcomes
What do behavioral objectives indicate?
Who will change, how much change by when, & what action will take place
What are environmental objectives?
Environmental or non-behavioral influences on health problem
What do environmental objectives include?
Social, physical, psychological, service, & economic environments
What are outcome objectives?
Specific, measurable statements that are related to ultimate goal(s)
Change in health status = desired result of program/intervention
Strategies for Meeting Objectives
1.Health-related community service
2. Health Communication
3. Community Mobilization
4. Health Engineering
5. Educational
Health Policy or enforcement
What is required in planning timeline during program planning process?
- Make list of all tasks & steps involved in sequential order
- Estimate time needed & necessary resources
- Should be monitored throughout planning & implementation and adjusted as necessary
What is health-related community service strategy for meeting objectives?
Free or low cost services or screenings
What is health communication strategy for meeting objectives?
Promotion & dissemination of health issues through media
What is community mobilization strategy for meeting objectives?
Efforts to involve target community through advocacy & building of coalitions
What is health engineering strategy for meeting objectives?
Efforts to positively alter elements of physical environment that affects health
What is an educational strategy for meeting objectives?
Efforts to inform target population about specific health issue
What is healthy policy or enforcement strategy for meeting objectives?
Efforts to influence behavior through changes in gov’t or organizational policy
TAAPS
Time frame, Amount, Activities, Participants, Staff
Impacts of successful programs
- Personnel expertise
- Characteristics of intended audience
- Degree of attention to acquiring & managing resources