Strategy Flashcards
1
Q
What is strategy?
A
“An integrated and coordinated set of commitments and action designed to explore core competences and gain a competitive advantage.”
“Strategy is aimed at achieving some goals or objectives – make profit; create value – for someone – stakeholders”.
2
Q
What include an action plan?
A
Actions plans include determining:
- Which product market to enter
- Which international markets to enter
- How to position the firm in its chosen markets
- How to deal with competition
- Whether to form partnerships with other firms
3
Q
Difference between Strategy, Tactics and Operations
A
- Strategy defines your long-term goals and how you’re planning to achieve them. Your strategy gives you the path you need toward achieving your organization’s mission.
- Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They’re also called “initiatives.”
- Operations - actions and decisions made by managers and members of a business that affect the production, distribution, service, management, needed for a company to function – this requires the use of resources and assets.