Marketing

Question 1

Framework for marketing strategy, what is it?

Answer 1

This illustrates key components of marketing strategy. The analysis phase involves assessing various factors. Based on that decisions are made, and an action plan is elaborated. Then we have the outcomes that result from it.

Question 2

STP marketing model - a strategic approach in modern marketing

Answer 2

1. Segmentation: Identification of market segments
2. Targeting: Choice of target market(s)
3. Positioning: Positioning the offer in the mind of the customer target audience.

Question 3

What are the criteria of the target market selection?

Answer 3

• Segment Characteristics (size, growth, profitability)
• Competition (streghts, competitive intensity, resources)
• Company Fit (Objectives, competencies, resources)

Question 4

Marketing Mix (Marketing 4Ps)

Answer 4

Promotion
Product
Place
Price

Question 5

What are the components of the model of consumer behaviour

Answer 5

• Marketing Stimuli
• Other Stimuli
• Consumer Psychology
• Consumer Characteristics
• Buying Decision Process
• Purchase decision

Question 6

Purchase Decision Buying

Answer 6

1. Problem Recognition
2. Information Search
3. Alternative Evaluations
4. Purchase Decision
5. Post Purchase Behavior