Communication

Question 1

5 steps for successful presentations

Answer 1

1. Determine the strategy
2. Build the storyline
3. Draft the storyboard
4. Produce the slides
5. Present the material

Question 2

The audience impact matrix

Answer 2

Persuade (high knowledge, low receptiveness)
Engage (Low knowledge, low receptiveness)
Tell (High knowledge, high receptiveness)
Explain or inform (Low knowledge, high receptiveness)

Question 3

Presentation strategy: Tell
Structure of presentation, tone and tools.

Answer 3

Structure of the presentation:
- Short introduction
- Governing thought upfront
- Grouping storyline
- Shallow structure (few subpoints)

Tone:
- Direct
- Concise
- Action-oriented

Tools:
- Emails
- Memos
- Presentations

Question 4

Presentation strategy: Explain
Structure of presentation, tone and tools.

Answer 4

Structure of presentation:
- Introduction to set helpful tone
- Grouping/narrative storyline
- Deep structure (developed subpoints)
- Strong transitions

Tone:
- Detailed
- Comprehensive
- Comprehensible

Tools:
- Seminars
- Training
- Manuals

Question 5

Presentation strategy: Persuade
Structure of presentation, tone and tools.

Answer 5

Structure of presentation:
- Audience’s position acknowledged
- Objections dealt with upfront
- Argument storyline
- New info, examples, analogies…

Tone:
- Powerful
- Watertight
- Reassuring

Tools:
- One-on-one
- Social events
- Workshops
- Field trips

Question 6

Presentation strategy: Engange
Structure of presentation, tone and tools.

Answer 6

Structure of presentation:
- Introduction with new data, a story
- More questions than answers
- Audience’s position acknowledged
- Objections dealt with upfront

Tone:
- Experiential
- Interactive
- Enticing

Tools:
- Workshops
- Discussions
- Field trips
- Coaching
- Surveys

Question 7

What are the two pyramid structures?

Answer 7

Grouping and Argument

Question 8

What are the core elements of the Pyramid Principle?

Answer 8

• Lead with the answer first - make your recommendation(s) right away.
• Support the answer with key facts and insights at a high level.
• Back key insights up with detailed data, analysis, and evidence.

Question 9

Pyramid principle. Grouping Structure

Answer 9

First level: Main message
Second level: What? Why? How? Major points
Third level: How do you know? Minor points

Question 10

Pyramid principle. Argument structure

Answer 10

(1) An Insightful statement about the situation PLUS (2) A comment on the situation AND (3) The implication of the situation and the comment LEAD (4) to the main message

Question 11

What are the 4Ps of informing in a presentation or meeting?

Answer 11

Purpose - the reason for the presentation
Payoff - What the audience will gain
Preview - The major points you will cover
Process - How you would like to run the session