Stereotyping Flashcards
1
Q
What is Stereotyping?
A
- oversimplification of something that is more complex than portrayed
- labels used to portray a group in a specific light
- there is caused-based advertising
- some companies capitalise on a movement to capture the audience
2
Q
Why is stereotyping used?
A
- to speak to a specific demographic based on historic appeal
3
Q
How to evolve stereotypes?
A
- brand can focus on a smaller niche
- consumers buy from companies that shed positive light
4
Q
How are children in advertising portrayed?
A
- parents to see the child is happy
- ## perfect family captures middle class families
5
Q
The effect of stereotypes through the eyes of a child
A
- learning about beauty standards and body image is harmful at a young age
6
Q
How can the company avoid stereotypes?
A
- ban specific products that inflict harmful stereotypes
- promoting women in female advertising for correct representation
7
Q
Why are ads constantly judged?
A
intent and messaging determine whether or not the ad is appropriate
