Section A business context case study

Question 1

In situ

Answer 1

when users are present when the goods are being made

in the place where they are being made
(PARIS MIKI - reduces environmental damage by reducing transport and consequently reducing CO2)

Question 2

Product distribution

Answer 2

the manner in which goods and services are transported

stored and delivered to the clients

Question 3

Corporate social responsibiltiy

Answer 3

Company’s sense of responsibility towards the community and environment

e.g waste and pollution reduction, educational programmes
(PARIS MIKI - provides abundance and happiness to all their clients - based on Japanese principle to entertain guests wholeheartedly)

Question 4

Mass customisation

Answer 4

Flexible manufacturing systems to produce items

mass production = lower costs

individualise products

PARIS MIKI - developed Mikissimes Design System)
digital picture of consumer’s face, recommends a unique lens shape)

Question 5

Bespoke

Answer 5

Custom made for on individual client

Question 6

Experience economy

Answer 6

many goods and services sold by

emphasising the effect the buying experience and the effect the product can have on people’s lives

PARIS MIKI - consumer treated as an esteemed guest, served drinks, the technician assembles glasses in an hour, highly convenient

Question 7

Consumer buying behaviour

Answer 7

the decisions and basis for the decisions made by end users in choosing products

(ethical consumers influenced by stewardship and commitment to triple bottom line, thus changing their behaviour)

Question 8

Ethical consumerism

Answer 8

the choices of what to buy and where

on the basis of morals and ethics

Question 9

Trend forecasting

Answer 9

predicting consumer’s attitudes, needs and wants, spending habits and economic factors

(cheaper imports

Question 10

Intellectual property

Answer 10

ownership of ideas

protected from copying using patens, brand names or trademarks