Stakeholder Management

Question 1

Stakeholder

Answer 1

An individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of a project:
- sponsor
- customer
- development organization
- project team members
- consultants
- all managers

Question 2

Stakeholder Management

Answer 2

1. Includes processes required to identify the people, groups or organizations that could impact or be impacted by the project, to analyze stakeholder expectations and their impact on the project and to develop appropriate mangement strategies for effectively engaging stakeholders in the project decisions and execution
2. Identifies
   - persons and organizations that are involved in the project
   - relations between them
   - issues they care about most
3. Helps to identify
   - risks and conflicts that could jeopardize the project
   - appropriate measures for stakeholder involvement

Question 3

Stakeholder Identification

Answer 3

1. Identifies
   - stakeholders and their interests on the project
   - projectʼs benefits to the stakeholder
   - project activitites that might cause damage or conflict for the stakeholder
2. Classify
   - internal / external
   - primary / secondary
3. Tools
   - Brainstorming, documents
   - Meetings with experts
   - Stakeholder register

Question 4

Stakeholder Attitude

Answer 4

• Champion
• Promoter
• Sponsor
• Critic
• Opposition
• Opposition Leader

Question 5

Management Strategies: High Power - High Interest

Answer 5

1. Positive attitude
   - provide information
   - consult them before taking decisions
   - meet them
   - encourage them to act as advocates
2. Negative attitude
   - try to build confidence in the project and the team
   - find out what is important to them
   - demonstrate that you are doing your best

Question 6

Management Strategies: Low Power - High Interest

Answer 6

1. Positive attitude
   - maintain their enthusiasm and interest
   - provide them with information
   - involve them as much as resources allow
   - seek their input and opinion
2. Negative attitude
   - do not spend too much time on them
   - remember their power is low

Question 7

Management Strategies: High Power - Low Interest

Answer 7

• make sure that changes to the project do not increase the level of negative interest
• find out what is important and ensure that the project does not affect this
• if the project has a positive effect on them make sure they are aware

Question 8

Management Strategies: Low Power - Low Interest

Answer 8

1. ensure they receive basic information
   - the project newsletter
   - project website
2. invite them to presentations

Question 9

Stakeholder Engagement Levels

Answer 9

• Unaware
• Resistant
• Neutral
• Supportive
• Leading