Stakeholder Engagement

Question 1

Define stakeholders

Answer 1

Any group or individual with an interest in the change or its outcome. Their interest can be both active or passive.

Question 2

Why is it crucial to have stakeholder support?

Answer 2

Without support from the stakeholders you will only deliver a capability and not change how the organisation works.

Question 3

What are the three principles of identifying and segmenting stakehilders?

Answer 3

1. You can forget stakeholders but they won’t forget you
2. Identification is a continuous process, new stakeholders emerge and old ones fade away
3. Prioritsing and segmenting stakeholders is a moment in time. Regulary re-prioritise.

Question 4

What are the four principles of managing relationships and mobilising stakeholders?

Answer 4

1. Some stakeholders are best engaged by others
2. Seek first to understand, and then be understood
3. Emotion trumps reason
4. Demonstration trumps argument

Question 5

What are four ways of identifying stakeholders?

Answer 5

1. Identification workshops
2. Rapid listing
3. Group mind maps
4. Conversations

Question 6

Expand the acronym PESTLE

Answer 6

Political
Economic
Social
Technical
Legal
Enviromental

Question 7

When segmenting stakeholders what does CIPG mean?

Answer 7

Customers - Those on the receiving end of change

Influencer - Those outside the change but can inform/influence

Provider - Those committing resources to change

Governance - Decision makers/regulators internal and external

Question 8

What are the benefits of creating a stakeholder persona?

Answer 8

Understanding of various audience groups
Data can be put in a proper context
Solutions can be guided and prioritised
Provide a “human face”

Question 9

What is a disadvantage of stakeholder personas?

Answer 9

Use of social stereotypes. Caricatures can develop that misrepresent the stakeholder group.

Question 10

What categories make up a stakeholder radar?

Answer 10

Vital
Necessary
Good
Courtesy

Question 11

What are four influencing strategies relating to stakeholders?

Answer 11

1. Identify and target the early adopters
2. Listening as a means of mobilisation
3. Lead with meaning and emotion
4. Influencing through demonstration

Question 12

What does the acronym DREAM mean?

Answer 12

Disengaged
Resistant
Exploring
Able
Model