Communication Flashcards
What is communication?
The transfer and understanding of information or ideas
To succeed in conveying information or evoking understanding
What are the steps of the communication process?
1) Idea
2) Encode
3) Transmit
4) Medium
5) Receive
6) Decode
7) Idea
What are some barriers to communication?
Language
Vocabulary
Jargon
Abbreviatons
Acronyms
What term is used to describe barriers to communication in the “medium2 section?
Noise
What are four types of bias?
Confirmation bias
Status quo bias
Availability bias
Bandwagon effect
What is interpersonal communication?
Two way exchange
What is mass communication?
One way exchange
What is the AIDA model?
Attention
Interest
Desire
Action
What are the 6 factors of engagement in change?
Don’t wait until full information is available
Focus on two way interactions
Consider impact of changes to individuals
Target audiences to segment information and avoid overload
Allow plenty of time
Encourage feedback and act on it
What are the 5 best practices of establishing effective communication>
1) Clear messages
2) Simple information
3) Appropriate tone
4) Personality preferences
5) Actions required
What are the three most common methods of appeal to hearts and minds?
1) Symbolic actions and symbolism
2) Use of metaphors
3) Use of narrative and storytelling
What are the five characteristics for a story for change?
1) Reach a resolution that addresses a problem
2) Overcome a challenge successfully
3) Have a clear message which is the main point of the story
4) Use rich sensory language to make it come alive
5) Move people to action
What are the four types of communication channel?
Push channels
Pull channels
Lean channels
Rich channels
What are the four steps of communication planning?
- Strategy
- Communication plan
- Actions
- Measure
What happens in the strategy stage of communication?
Sets out overall objectives, audiences, key messages and approaches
What happens in the plan stage of communication planning?
Sets out how to implement the strategy: who will deliver what, when, how and to whom
What happens in the actions stage?
Carry out activities according to the planned schedule
What happens in the measure stage?
Evaluate effectiveness of communication efforts throughout
What should be included in the communication strategy?
Understand the organisational context
Analyse the audience/stakeholders
Set communication objectives
Select communication approaches
Develop key messages and themes
Identify who will deliver key messages
Select communication channels
What should be included in a communication plan?
Target audience
The objective that is to be achieved for that audience
Key messages
The activity that will deliver those messages
People responsible
Timing
How the activity will be measured
