Sporting behaviour + commercalisation Flashcards
What is sportsmanship ?
Fair play & playing in the spirit of the game
- Following the rules
- Respecting the oposition
- Positive role model
What is an example of sportsmanship ?
The Brownlee brothers helping eachother over the line
What is gamesmanship ?
Bending the rules to gain an unfiar advantage
i.e. Golfer coughing to distract opponent
What is positive deviance ?
Having no intention of breaking the rules or causing harm to others
- Win at all costs
- Trying too hard
i.e. training on injury to win
What is negative deviance ?
Actions that have a detrimental effect on the sport
i.e - Lance Arrmstrong - Blood dopping
- High tackle in rugby
What is deviance ?
Behaviour that is immoral or seriously breaks the rules & norms of a sport
What are reasons for deviant behaviour ?
- For money
- Pressure from fans & sponsors
- Temper
What are the consquences of deviant behaviour ?
- Fines
- Banned
- Loosing contracts
- Loss of reputation
- Injury
How is deviant behaviour being prevented ?
- Random drug tests
- Fair play awards
What is the golden triangle ?
Sport, Media, Buisness
What are the advantages of commercalisation on the player ?
- More money can mean better pay for coaching and training programmes
- More money to pay for technological advantageous equipment and facilities
- More competitors raises the standard of competition nationally and increases a national team’s profile internationally
-Grassroot players are benefited from the money as it provides progression for them to compete at higher levels
What are the disadvantages of commercalisation on the player ?
- Women’s teams and players are paid less than men because the media focuses on men which creates gender inequality
- Women’s teams and players are paid less than men because the media focuses on men which creates gender inequality
- Maintaining appeal to sponsors and media distract players from training and add on extra stress
What are the advantages of commercailsation on the spectators ?
- Events are scheduled so supporters can easily watch them on TV or online and media can get more money for more spectators
- Commentary, which is not available to a spectator watching live, educates the viewer at home which makes them want to watch the sport more creating more money
- More media coverage of player’s/performers’ activities outside of sport makes spectators feel better connected to their role models
What are the disadvantages of commercailsation on the spectators ?
- Most sport is now shown via subscription and pay-per-view services,making it expensive to watch
- The media/sponsors can dictate kick-off times/scheduling of sports events to the detriment of performers/fans.
- Demands made by sponsors can limit choice and value for money for spectators when
What are advantages of commercalisation on sponsorships ?
- Increase brand awareness
- Boost sales and profit
- Cross-Promotion Opportunities
What are disadvantages of commercalisation on sponsorships ?
- Reputation
- Supply & demand
- Costs
What are advantages of commercalisation on the sport ?
- Intrest and participation rates increase
- More competitions are held
- Media educates public about sports
- Better facilities for clubc
What are disadvantages of commercalisation on the sport ?
- Reputation can be damaged if scandals come out in the media
- Sport may get attached to unwanted sponsor
- The sport may become too reliant on sponsors
