Sport And The Media

Question 1

In terms of the golden triangle, how is media interlinked with sport and visa versa?

Answer 1

Media uses sport to gain viewers and readers. Sports and sports performers are aware that the need to appear in the media to attract sponsorship.

Question 2

In therms of the golden triangle, how is sport and business interdependent?

Answer 2

Businesses pay large sums to sports and sports performers to act as advertising mediums of their goods. Sports performers and clubs rely on businesses for sponsorship that may help to pay for new infrastructure.

Question 3

How are the media and business interconnected ?

Answer 3

The media is used by businesses for advertising purposes. They pay the media for advertising time.

Question 4

What are the advantages to elite sport as a result of the golden triangle?

Answer 4

. Increased income to the sport for allowing events to be televised
. Increased promotion of the sport to gain more fans and popularity
. Increased sponsorship and income from businesses
. Sports are run better and more organised
. Improved facilities benefits performer and spectator alike

Question 5

What are the disadvantages to elite sport as a result of the golden triangle?

Answer 5

. Possibility of sensationalist media reporting focusing too much on negative aspects of sport
. Media and sponsors can dictate kick off times and scheduling whic can detriment fans and players
. Media and sponsors can change the nature of the sporting activity( longer breaks for advertising)
. Media and sponsors only advertising already popular sports
. Sponsors and the media can be too demanding on the performer and coaches (media appearances of promotion)
. Sponsorship deals can increase the pressure to win

Question 6

What are the positives and negatives of the media in sport?

Answer 6

. The media uses sport to gain viewers and readers to increase revenue.
. Most people get their sporting knowledge from the media
. The development of pay to view sorting channels led to sporting events to be ring fenced

Question 7

What does ring fenced mean?

Answer 7

Where sporting events are available to view on terrestrial and free to view TV rather than subscription channels

Question 8

What are the reasons for ring fencing sport?

Answer 8

. To access the widest number and range of viewers
. To avoid redistricting coverage to those who can afford it
. To increase geographical access to all viewers in the country
. To enable viewing of certain events that are seen as sporting heritage

Question 9

What are some examples of ring fenced sporting events?

Answer 9

. Olympic Games
. World cup
. Wimbledon
. FA cup final

Question 10

What characteristics of sport make it particularly attractive to the media?

Answer 10

. High levels of skill to watch and admire
. visually appealing and demonstrate physical challenge
. Easily understood with simple rules
. Easy to televise with a relatively short time scale
. Nationally relevant with easily identifiable role models

Question 11

What are the advantages of media coverage for a sport?

Answer 11

. Increased profile of the sport
. Increased participation levels
. More variations of sport for viewers to watch e.g twenty20 cricket
. Increases commercial opportunities
. Increased standard in performance from media focus on performance
. Rule changes lead to speeding up of action/excitement e.g penalty shoot out

Question 12

What are the disadvantages of media coverage for a sport?

Answer 12

. NGBs/performers lose control of sport-traditional nature of sport may be lost
. Media controls kick off times/days and playing season- Super League Rugby moved to summer
. Inequalities of coverage- more popular sports are shown. Viewer viewers for some sports
. Demands of media and sponsors for performers e.g interviews
. More breaks in play can disrupt spectator experience

Question 13

What characteristics of sport make it attractive as a commercial enterprise?

Answer 13

. Extensive media coverage
. Gains large audiences
. Players can be contracted to endorse products
. It offers extensive advertising/ mechandising
. Winning is important as it is associated with success

Question 14

How can a business better themselves financially through sport?

Answer 14

. increases sales and promotion of the product
. increased brand awareness
. Improved company image-healthy image of sport
. opportunities to entertain clients via corporate hospitality
. Decreasing amount of tax paid by a company as sponsorship is tax deductible

Question 15

What makes Rory Mcllory attractive to corporate sponsorship over a long period of time by Nike?

Answer 15

. Was number One when the deal was signed
. expectation of continued success, to keep Nike products in customers eye
. More in control of his schedule than footballers allowing them to undertake promotional work
. Looks good, clean cut and well spoken to improve customer confidence in Nike

Question 16

What are the positive effects of sponsorship for elite athletes?

Answer 16

. Increased extrinsic rewards-wages
. More professional contracts- performers can train for longer and harder
. Being in the public eye will make them more conscientious of public image- discipline
. Increased funding to pay for high quality training and equipment

Question 17

What are the negative effects of sponsorship for elite athletes?

Answer 17

. Increased pressure to win- win at all costs
. Increase in deviant behaviour- illegal drugs, playing when injured
. Players treated as commodities, sponsors may become too demanding
. Inequality of funding means performers in minority sports miss out

Question 18

What are the positive impacts of increased media coverage and commercialisation for coaches and managers?

Answer 18

. Increased media gives coaches a higher profile
. Increased salaries
. More money sports allows more money to be spent on their squads (training ground)
. media coverage also allows coaches to analyse their opponents and learn from pundits

Question 19

What are the negative impacts of increased media coverage and commercialisation for coaches and managers?

Answer 19

. Coaches are under intense pressure and expectations to be successful
. Inequalities of sponsorship and funding mean lower league managers find it harder to attract the top performers in their sport

Question 20

What are the positive impacts of increased media coverage and commercialisation for officials?

Answer 20

. Increase in salary and more full time professional contracts
. Increased funding to invest in improving standards of officiating
. Increased funding to invest in technology to assist officials

Question 21

What are the negative impacts of increased media coverage and commercialisation for coaches and managers?

Answer 21

. Increased pressure to get decisions right via media scrutiny
. Increased expectation to respond to media enquiries about their decisions
. Risk of demotion if a faulty decision is highlighted in the media
. Technology is not always available at lower leagues
. Officials may become too dependent on technology

Question 22

What are the positive impacts of increased media coverage and commercialisation for the spectator/audience?

Answer 22

. Improved quality of facilities
. Improved viewing experience such as with changed ball colour
. increased awareness and knowledge of sport
. Increased access to watch sport as more matches take place
. Improved technology at homes and grounds- referee earpiece and HD coverage

Question 23

What are the negative impacts of increased media coverage and commercialisation for the spectator/audience?

Answer 23

. Increased costs to watch- pay to view channels
. Loss of traditional nature of sports
. Fewer tickets to real fans- more for corporate
. Changes in kick off times that don’t suit fans- MNF
. Fans of less popular sports don’t get as much coverage