Spiral - Chapter 7

Question 1

Advocacy

Answer 1

“The pursuit of influencing outcomes - Including public policy & resource allocation decisions within political, economic, & social systems and institutions that directly affect people’s lives”

Question 2

Culture

Answer 2

Ideas, beliefs, values, customs, & norms that are learned from family and community and are passed down from generation to generation

Question 3

Cultural competency

Answer 3

Ability to interact effectively with people of different cultures.

Question 4

What are the 4 components of cultural competency?

Answer 4

• Awareness of one’s own cultural worldview
• Attitude towards cultural differences
• Knowledge of different cultural practices & worldviews
• Cross-cultural skills

Question 5

Cultural sensitivity

Answer 5

Understanding, valuing, and respecting the similarities and differences between culturally based attitudes, beliefs, & behaviors

Question 6

Health communication

Answer 6

Informs & influences practices, behaviors, or policies in an effort to improve individual/community level health

Question 7

Health marketing

Answer 7

Creation & delivery of health promotion programs using multidisciplinary evidence-based strategies to motivate the public towards positive health practices

Question 8

Lobbying

Answer 8

Any attempt to influence specific legislation

Question 9

Lobbyist

Answer 9

A person who tries to influence legislation on behalf of a special interest

Question 10

Persuasive communication

Answer 10

Involves tailored health-related messages to meet audience needs, and persuades them to adopt healthy attitudes & behaviors

Question 11

Policies

Answer 11

Sets of rules & objectives to guide activities

Question 12

Social marketing

Answer 12

Using marketing principles in planning, implementation, & evaluation of health ed programs designed to bring about social change. Ultimate objective = Influence action.

Question 13

Web 2.0

Answer 13

Second generation of Internet tools that are user-centered and interactive

Question 14

What should you consider when determining advocacy resources to be used?

Answer 14

Characteristics of data needed, sources they are credible with who you want to influence

Question 15

What is a downside of using peer-reviewed publications for advocacy data?

Answer 15

Time gap! Between research & publication

Question 16

What are Robert Wood Johnson Foundation & Kellogg Foundation?

Answer 16

Nationally recognized health philanthropies - have info about programs, policies, & practices that are highly credible

Question 17

What are some examples of professional organizations of policymakers?

Answer 17

National Governors’ Association, National Conference of State Legislatures, etc.

Question 18

What is legislative advocacy?

Answer 18

Contacting a policy-maker to discuss a public health problem

Question 19

What is media advocacy?

Answer 19

Attempting to change the normative behavior of the media to alter public policy/practice & create environmental change. Garner media attention & then frame the issue in the media.

Question 20

What are grassroots activities?

Answer 20

Efforts that originate from individuals within a community rather than originating with health agencies

Question 21

What are the 4 marketing Ps in terms of how they relate to health issues?

Answer 21

• Product: Health behavior, program, idea
• Price: Financial, physical, psych, time
• Place: How & when learning will occur
• Promotion: Approach used to reach the audience

Question 22

What is the 5th P in the mix added by Siegel & Lotenberg?

Answer 22

Partners - The importance of mobilizing resources by working with other orgs