Socio-Cultural Influence Flashcards
Social factors affecting engagement
- Gender
- Race / Religion / Culture
- Age
- Family / Friends / Peer
- Disability
General factors affecting engagement
- Role models
- Accessibility
- Stereotypes
- Family commitments
- Available leisure time
- Education
- Socio-economic factors
Commercialisation
Commercialisation is the process by which a new product or service is introduced into the general market
What is the golden triangle
Financial relationship between sport spectators, media and sponsors
Golden Triangle : Sport and sponsor relationship
Sponsors - rely on spectators to buy products
Spectators - Buy products if sponsored well
Golden Triangle : Media and Sponsor relationship
Sponsors - More media coverage means more sponsors
Media - Sponsors may sponsor media companies
Golden Triangle : Spectator and media relationship
Media - Relies on subscriptions from spectators
Spectators - Watch sport on media companies
Sponsorship
Where a company pays money to a team or individual in return for advertising their goods
Media
the main way of communication in the general market
What are some types of sponsorship
- Clothing
- Facilities
What are some types of media
- Television
- Radio
- Social Media
- Internet
- Press
Positive and negative impacts of sponsorship and the media on a PERFORMER
Positive
- Earns them money
- May get free equipment
Negative
- Time consuming
- Less privacy
Positive and negative impacts of sponsorship and the media on the sport
Positive
- Increases income for sport
- Raises awareness and popularises sport
Negative
- Sports such as hockey may not get as much attention as football
Etiquette
The unwritten rules concerning PLAYER BEHAVIOUR
Sportsmanship
Appropriate, polite and fair behaviour while participating in a sporting event
Gamesmanship
The use of dubious methods that are not strictly illegal in order to gain an advantage
Contract to compete
A contract agreeing to play by the rules to win but also allowing your opponent to play
Positives and negatives of STIMULANTS
Increase alertness
Heart failure, addiction
Positives and negatives of NARCOTIC ANALGESICS
Treats moderate and severe pain
Nausea, addiction
Positives and negatives of ANABOLIC AGENTS
Builds more muscle, increases strength
Kidney failure in long term
Positives and negatives of PEPTIDE HORMONES
Increases growth, for OXYGEN CARRYING CAPACITY
Increased hunger and thirst
Positives and negatives of DIURETICS
Reduces blood pressure, TO LOSE WEIGHT
Increased thirst
What is blood doping
- Blood is removed a few weeks prior to competition
- Blood is frozen and re-injected just before competition
ARTIFICIALLY BOOSTS ATHLETES ABILITY TO SUPPLY OXYGEN TO WORKING MUSCLES
However can cause blood thickening, increased risk of stroke
800m runners would benefit, because more oxygen is supplied to muscles, so more respiration, giving more energy to run
What are beta blockers
PEDs taken to
- Reduce heart rate, blood pressure
- Reduce effects of adrenaline
- Improve precision, control
Side effects could be
- Nausea
- Weakness
- Heart failure
Advantages of taking PEDs
- Chances of success increased
- Fame
- Wealth
- Level playing field
Disadvantages of taking PEDs
- Immoral
- Illegal
- fines
- Reputational damage
Positive effects of spectators
- Creation of atmosphere
- Benefits sponsors
- Increase popularity of sport
Negative effects of spectators
- Increased pressure may make a performer perform badly
- Hooliganism
- Safety concerns
Why does hooliganism occur?
- Rivalries
- Hype
- Alcohol / drugs
- Gang culture
- Frustration
Strategies to combat hooliganism
- Early kickoffs (reduce alcohol consumption)
- Segregation of fans
- Alcohol restrictions
- IMPROVED SECURITY
- Banning orders
Positive and negative impacts of sponsorship and the media on OFFICIALS
Positive
- Officials may get a good reputation
- Official earns money
Negative
- Could get hated (reputation)
- Intrudes privacy
Positive and negative impacts of sponsorship and the media on SPECTATORS
Positives
- Media allows spectators to watch the sport
- Sponsors allow spectators to buy merchandise
Negatives
- Media reduces spectator attendance at live events
- Sponsors may displease spectators (to many ads, etc)
Positive and negative impacts of HAWKEYE on PERFORMER
Positive
- Decisions will always be fair
- Improved accuracy
Negatives
- Ruins ‘natural beauty’ of game
- Can make mistakes
Positive and negative impacts of HAWKEYE on SPORT
Positives
- No doubt at who got the point
- Improves game accuracy
Negatives
- Can make mistakes#
- Game isn’t as natural
- Slows pace of game
Positive and negative impacts of HAWKEYE on OFFICIAL
Positives
- Makes decisions easier to make
- Reduced pressure on umpire
Negatives
- May overrule umpire
- Umpire has lesser importance
Positive and negative impacts of HAWKEYE on SPECTATORS
Positives
- Easy to understand
- Creates tension, atmosphere
Negatives
- Slows game
- Reduces ‘leeway’, fans may disagree with decisions
Positive and negative impacts of HAWKEYE on SPONSORS
Positives
- Accurate results is positive for sponsors
Negatives
- Inaccurate decisions could give bad name to sponsors sponsoring hawkeye
