Socio-Cultural Influence Flashcards
Social factors affecting engagement
- Gender
- Race / Religion / Culture
- Age
- Family / Friends / Peer
- Disability
General factors affecting engagement
- Role models
- Accessibility
- Stereotypes
- Family commitments
- Available leisure time
- Education
- Socio-economic factors
Commercialisation
Commercialisation is the process by which a new product or service is introduced into the general market
What is the golden triangle
Financial relationship between sport spectators, media and sponsors
Golden Triangle : Sport and sponsor relationship
Sponsors - rely on spectators to buy products
Spectators - Buy products if sponsored well
Golden Triangle : Media and Sponsor relationship
Sponsors - More media coverage means more sponsors
Media - Sponsors may sponsor media companies
Golden Triangle : Spectator and media relationship
Media - Relies on subscriptions from spectators
Spectators - Watch sport on media companies
Sponsorship
Where a company pays money to a team or individual in return for advertising their goods
Media
the main way of communication in the general market
What are some types of sponsorship
- Clothing
- Facilities
What are some types of media
- Television
- Radio
- Social Media
- Internet
- Press
Positive and negative impacts of sponsorship and the media on a PERFORMER
Positive
- Earns them money
- May get free equipment
Negative
- Time consuming
- Less privacy
Positive and negative impacts of sponsorship and the media on the sport
Positive
- Increases income for sport
- Raises awareness and popularises sport
Negative
- Sports such as hockey may not get as much attention as football
Etiquette
The unwritten rules concerning PLAYER BEHAVIOUR
Sportsmanship
Appropriate, polite and fair behaviour while participating in a sporting event