Socio Cultral Factors (PAPER 2) Flashcards

1
Q

There are five factors that affect participation rates in physical activity and sport. These are:

A

Gender
Age
Socio-economic Factors
Ethnicity
Disability

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2
Q

Gender

A

Gender affects participation with more boys and men involved in physical activity and sport than girls and women.
Social stereotyping is a major reason why fewer girls and women get involved in physical activity and sport.
Until 1972 women were not allowed to compete in distances over 800m as it was seen as “too strenuous”
Nowadays women’s sport is more recognised, but there are still differences in participation & accessibility & funding.

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3
Q

gender case study:

A

Launched in January 2015, ‘This Girl Can’ is a nationwide campaign to increase participation in women and girls, regardless of shape, size and ability.

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4
Q

how can gender affect participation?

A

Social stereotyping is a major reason why fewer girls and women get involved in physical activity and sport.
42% avoid exercise when they have their period
35% don’t take part because they are not confident
34% don’t take part because they don’t like being watched

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5
Q

age

A

Participation in sport and physical activity tends to peak between 16-25 age range.
This is because this is the age when people have most free time.
Engaging young people is crucial, because those who are actively involved at an early age are more likely to participate throughout their lives- This is the major reason why school and youth sport receives a lot of funding

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6
Q

How can ageing affect participation?

A

Physical changes caused by ageing can have a huge impact on participation e.g osteoporosis & osteoarthritis
People of all ages can and should, exercise regularly to improve their physical, emotional & social well-being.
Many people change the type of physical they are involved in as they get older and take up less impact sports

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7
Q

age case study:

A

active ageing
Active Ageing is a Sport England fund that supports new sports projects for older people.
They have invested up to £10 million of National Lottery money into 20 projects across England that are working to reduce the number of inactive older adults.
The projects they funding are also using sport and activity to help tackle other problems older adults face such as poor mental health, dementia, loneliness caused by bereavement, and addiction.

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8
Q

Socio-economic groups

A

Taking part in physical activity and sport comes with a financial cost.
For example - buying equipment, paying membership, travelling to and from training.
People who have highly paid jobs and a lot of disposable income are more likely to participate in physical activity and sport.
People who work in lower paid jobs or are unemployed may have very little disposable income are less likely to participate

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9
Q

cheap vs expensive sports impact on socio-econimc groups

A

Participation decreases among people lower on the socio-economic scale, in expensive sports.
For example sports such as skiing, rowing and horse riding.
In contrast, sports like football and basketball are often popular because it does not cost a lot of money to participate.

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10
Q

socio-econimic case study:

A

Marcus Rashford
Marcus Rashford MBE started playing for Man U at age 7. His mum was a single-parent and they did not have a lot of disposable income. His professional career has given him the opportunity to become very wealthy, and he has used his platform to help children that are in the same situation he was as a child, helping provide meals.

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11
Q

ethnicity

A

While it can appear that in professional sport, there are athletes from all different ethnicities, there is still racism and prejudice
The numbers of captains, managers and coaches from ethnic minority backgrounds is increasing, but is still at a relatively low level.
These prejudices against people from ethnic minority groups often results in people shying away from participating.

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12
Q

ethnicity case study

A

Initiatives that tackle prejudice, like ‘Sporting Equals’ and the Football Association’s ‘Kick it Out’ and ‘Show Racism the Red Card’, are fighting for equal opportunities for all and educating the public about acceptable behaviour

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13
Q

disability

A

Disability is defined by the government as a physical or mental impairment that has substantial and long term negative effect on a person’s ability to carry out normal daily activities.
NGBs make efforts to ensure their sports are accessible to all and participation rates of people with disabilities are on the increase.

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14
Q

barriers for people with disability

A

The barriers that affect the ability of people with disabilities to take part include a limited number of coaches and teachers with necessary qualifications and not all local facilities have been fully adapted.

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15
Q

disability case study

A

Paralympics The increased media coverage and popularity of the London 2012 Paralympics is a sign that achievements of sportspeople with disabilities are beginning to be recognised and celebrated publically.

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16
Q

Influences on participation

A

Most people’s choice of activity is influenced by others.
Parents - Children often take part in the same physical activities and follow the same sports & teams as their parents. Family responsibilities may prevent parents from participating in physical activities.
Peer Group - people of the same age, status and interests as you is important. It is much easier to succeed with the encouragement and support of friends.
Role Models - Successful sportspeople may become role models, inspiring others to take up their sport. Being a role model brings it responsibilities – for example, not taking drugs, displaying sportsmanship and conducting themselves well outside of their sport.

17
Q

Commercialisation

A

Individuals, organisations and Companies, buying and selling sporting goods and services with a focus on profit rather than participation

18
Q

Media

A

the collective name for
mass communication outlets

19
Q

examples of media

A

Television:
Terrestrial e.g. BBC, ITV
Satellite e.g. Sky Sports and BT Sport)
Radio
Internet including Social Media
Newspapers
Magazines

20
Q

Golden Triangle:

A

If a sport is popular, then the media wants to show more of it
For example, there is lots of football on TV because so many people want to watch football

If sport is shown in the media a lot, then companies will be more likely to want to sponsor it
This means the teams of that sport receive more revenue, which they can then use to reinvest in their team for players, facilities etc
For example, Cristiano Ronaldo was paid £480k a week by Manchester United

Without media coverage and sponsorship then teams would not have as much income, and therefore not be able to pay.
When a team do not play well, companies are less likely to sponsor them.
For example, if Manchester United do not qualify for Champions League, Ronaldo’s salary will be cut

To be promoted to the Premier League is said to be worth £135 million to £265 million - this is dependant on how many of their games are televised.

21
Q

advantages and disadvantages of commercialisation and the media on the sport:

A

Advantages
More media coverage can increase participation in that sport
More money available to spend on equipment, facilities, coaches and players
More money to run more events
Bigger prize funds and rewards
More money to spend on technological developments which can help performance in sport
The media creates more role models for sports

Disadvantages
Rules might be changed to meet the requirements of the media or the sponsors
Clothing has been changed to make the game more appealing to spectators
Too much coverage of a sport could cause people to lose interest in the sport
Minority sports and women’s sport get less coverage, so may then have less participation and less sponsorship
Negative reporting can give the sport a bad reputation
Fixture times might be changes to suit the sponsor and make sure there are more viewing opportunities

22
Q

advantages and disadvantages of commercialisation and the media on the performer:

A

Advantages
Players get paid higher wages
Players can train full time and not have to have a job to fund their training so they can get better at their sport
The media can make players into role models
Players have more money to buy better equipment and use better facilities
Players have more money to pay for better coaching
Athletes perform better - they are more successful

Disadvantages
Changes to event times might make conditions less favourable for performers
Withdrawal of sponsorship can lead to problems for performers
If the performer chooses the wrong sponsor it could give them a bad image / reputation
Sponsors will make you do appearances which will take time away from training
Pressure to keep winning or you might lose your sponsorship
Intense media coverage can lead to lack of privacy
Performers restricted to only using clothing and equipment from their sponsor whih might not be their first choice

23
Q

advantages and disadvantages of commercialisation and the media on the sponsor:

A

Advantages
Sponsors brand is linked to a positive, healthy activity giving the brand a high status
Products get seen by wide audience which means they can sell more and increase their profits
Media coverage of big events means bigger numbers of people watching, which means more exposure of sponsors product

Disadvantages
May not get high numbers of viewers for all events
If the performer or team do not perform well then can mean less coverage for the sponsor
If a performer cheats or is involved in violence, they become a bad role model and this has a negative image for the sponsor and could reduce their sales

24
Q

advantages and disadvantages of commercialisation and the media on the spectator:

A

Advantages
More events are shown so have more choice of what to watch and can watch greater variety
Get a better viewing experience e.g. replays, red button, player cam
Events timed so supporters can easily watch them
Get to see live events as well as highlights and documentaries so can be educated about the sport
More competitions taking place so more live sport to watch
Media provides information about results, fixtures and rankings for spectators
Spectators can now buy same kit and equipment as their role models

Disadvantages
High subscription costs to watch sports channels such as Sky Sports
Some events such as boxing are pay per view, so cost even more money
Tickets and merchandise e.g. replica football shirts cost a lot of money
Spectators still don’t get to see minority sports
Sponsors get to keep some of the best tickets to events so they are not available to supporters
More people might stay at home to watch sport rather than go to the event live
If a sport becomes really popular because of media coverage then it can be more difficult to get tickets

25
Q

Sportsmanship

A

Qualities of fairness, following the rules and being gracious in victory and defeat.

26
Q

examples of sportsmanship

A

Showing respect for the officials and accepting their decisions
Shaking hands with opponents
Kicking the ball out of play if an opponent is injured

27
Q

Case Study - sportsmanship

A

Martin Damsbo – Archer from Denmark
He was awarded the Fair Play Trophy for Act of Fair Play in 2013
he gave his bows to his opponent so that they could play

28
Q

Gamesmanship

A

bending the rules of a sport without actually breaking them

29
Q

Can you think of any examples of gamesmanship?

A

Time wasting if you have the lead and want to stop your opponent’s chance of equalising
Diving in football to try to win a free kick or a penalty
Entering a weaker team if the next match is more important e.g. often big football clubs will enter weaker teams in cup competitions
Sledging in cricket – Sledging is a term used in cricket when players try to gain an advantage by insulting the opposition
Playing to lose the match on purpose

30
Q

Why do you think National Governing Bodies want to encourage sportsmanship and discourage gamesmanship?

A

Encouraging Sportsmanship:
It promotes good role models
It shows a positive image of the sport
It makes the sport safer
It gives the performer pride knowing they won fairly

Discourage Gamesmanship:
It creates bad role models
It gives a negative image of the sport.
Players could get injured
It gives teams/athletes bad repuatations

31
Q

Deviance

A

Behaviour that goes against the moral values or laws of the sport

32
Q

Examples of deviant behaviour in sport:

A

Violence
Use of performance-enhancing drugs
Match fixing
Racism
Sexism

33
Q

Can you think of any specific examples of these types of deviance in a sport that you watch

A

Luis Suarez biting an opponent in a game of football

34
Q

Why do you think some elite performers resort to deviance?

A

Reasons for deviance at elite level:
So they can win the game/tournament/competition
From winning they may receive more money/sponsorship
For the fame - deviant athletes are often talked about in the media
To get promotion to a higher team because they are successful
Because of pressure from coaches or team mates
They believe others are cheating so why shouldn’t they?
Retaliation to an opponent

35
Q

Sporting examples of deviance

A

Maradona – Hand of God
Pakistani cricketers who took bribes to bowl no balls
Lance Armstrong – Cyclist who took performance-enhancing drugs

36
Q

Consequences of Deviance in Sport

A

These are the things you need to know:
Loss of reputation / Bad role model
Banned from playing or competing (sometimes for life)
Fines
Prison
Have to give back medals or awards won
Yellow and red cards / being sent off
Loss of sponsorship