Social Psychology Flashcards
Define attitudes
A positive or negative evaluative reaction toward a stimulus, such as a person, action, object, or concept e.g. can include behaviour such as healthy eating
How do situational factors influence behaviour and attitudes
Attitudes influence behaviour more strongly when situational factors that contradict our attitudes are weak
In the theory of planned behaviour, what directly contributes to behaviour
Intention
Perceived behaviour control
In the theory of planned behaviour what contributes to intention
Attitude towards the behaviour
Subjective norm
Perceived behavioural control
In the theory of planned behaviours what contributes to attitude towards the behaviour, subjective norm and perceived behavioural control
Beliefs about outcome
Evaluation of outcome
Beliefs about important others’ attitudes towards the behaviour
Internal and external control factors
What is cognitive dissonance
Conflict/unease created by two opposing opinions.
What are the ways in which dissonance can be resolved
Change behaviour
Acquire new information
Reduce the importance of cognition
What makes a message aimed at changing attitude more effective
Reaches recipient Is attention-grabbing Easily understood Relevant and important Easily remembered
What makes a persuasive messenger
Credible e.g. doctors
Trustworthy e.g. objective
Appealing e.g. well presented
What is framing
whether a message emphasises the benefits or losses of that behaviour
When may loss-framed messages be more effective
When we want people to take up behaviours aimed at detecting health problems or illness (e.g. HIV testing)
When may gain-framed messaged be more effective
When we want people to take up behaviours aimed at promoting prevention behaviours
Define stereotype
Generalisations made about a group of people or members of that group, such as race, ethnicity, or gender. Or more specific such as different medical specialisations (e.g. surgeons)
Define prejudice
To judge, often negatively, without having relevant facts, usually about a group or its individual members
Define discrimination
Behaviours that follow from negative evaluations or attitudes towards members of particular groups