Social Psychology Flashcards
Define Social Psychology
How the thoughts, feelings and behaviour of individuals are influenced by the actual, imagined or implied presence of others
Describe one study to support actual and imagined presence having an effect on behaviour
Fridlund 1991
- Participants shown an amusing clip, some watched alone, some with friends in the room and others with friends in a separate room
- People smiled more when their friend was in the room and when their friend was in the next room. Less smiling was when they were alone
Describe one study to support implied presence having an effect on behaviour
Bateson 2006
- Honesty box where people put money for drinks.
- Three times the amount was put in when there was an image of eyes above the box than when there was a neutral image of plants.
Describe the role of the Naive Scientist in the social world
- The rational and logical part of our decision making/problem solving
- Makes a list of positives and negatives of the situation
- Requires effort and is time consuming when in the social world
Describe the role of the Cognitive Miser in the social world
- Uses limited cognitive resources (processing ability)
- Uses shortcuts to save time and effort when making decisions
- Automatic process, quick and effortless
Define Representativeness Heuristic
Tversky and Kahneman, 1974
Base judgement on how closely a person/object matches a stereotype
Define Availability Heuristic
Tversky and Kahneman, 1973
Estimate frequency of event based on how easy it is for examples to come to mind
Define Affeect Heuristic
Finucane, 2000
Base judgement on our emotional state
When do we use our Naive Scientist?
- We have time to make a decision
- We have an important decision
- Information is available
- We don’t have much cognitive load
When do we use our Cognitive Miser?
- We don’t have enough time
- May not be an important decision
- No information is available
- We have high cognitive load
Define Central Traits
- Describes the core of the individual and gives clues to other traits of the person
Define Peripheral Traits
- Traits that don’t imply many more characteristics about an individual
What is cognitive algebra?
- A scientific method of impression formation where we rate people on various traits and combine the scores
Name the three ways of cognitive algebra
- Summation
- Averaging
- Weighted Averaging
Define summation
Add up all scores of traits
Define Averaging
Find the average rating of all scores by dividing the total score by the total number of traits