Social 6-10 Flashcards
what is conformity?
a change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group
why do we conform?
- informational social influence
- normatvie social influence
- social norms
what is informational social influence
accepting information from others as reflecting reality (what is right)
what is normative social influence
people wanting to meet positive expectations of others
what is social norms
conforming based on rules on how to behave
carpark study=people littered in a dirty carpark but not in a clean one
types of social norms in conformity
- descriptive social norm
- injunctive social norm
what is descriptive social norm?
how the majority of people act
what is injunctive social norm?
how other expect you to act
what is deindividuation (stanford prison study)
feeling less of an individual
what was the outcome of the stanford prison study?
prisoners and guards conformed to their social roles and were deindividualised
what was the outcome of the BBC prison study?
guards were kind to prisoners and worked together with them
what is a necessity for a successful minority?
consistency which shows commitment
what was the outcome of Moscovici’s study?
the more consistent minority had the highest level of conformity to minority
what is obedience?
complying to orders from someone of a high status
what was a finding of Milgram’s obedience study (electric shocks)
65% gave the maximum shock. obedience decreased due to social support, lack of experimenter presence and when participants chose their own shock level
what was a criticism of the prods used n Milgram’s study?
only one measured obedience = ‘you have no other choice, you must go one’
what is included in ethics as proposed by Nuremberg Code
- informed consent
- results fruitful for society
- avoid unnecessary harm
- risk should not exceed benefits
- participants free to end participantion
What did Sherif (1936) find in his research into conformity? (moving light study)
participants’ answers to moving light were more diverse when in a group showing they changed based on the group’s opinion
what did Asch (1956) find in his research into conformity?
75% of people conformed at least once
What was Sherif & Sherif’s (1969) theory of what groups should be like?
a group should have social structure = a superior and subordinates
what was Tajfel’s (1981) theory of what groups should be like?
a group exists when 2 or more people define themselves as members of the group (common identity)
What is the Minimal Group Paradigm?
Showing a preference for own group even without knowing the others and what they were invlolved in
what are the 2 ways in which groups can influence behaviour?
group performance and moral behaviour
what are the two ways group performance can be affected by groups?
- social facilitation
- social loafing
what are the two ways moral behaviour is influenced by groups?
- ingroup bias
- crowd behaviour
what is social facilitation?
when performance improves in the presence of others
what was Triplett’s (1898) finding into social facilitation?
when people had to cycle or wind a fishing reel, the performances were better in the presence of others
what is social loafing?
performance decreases in the presence of others
what was Ringlemann’s (1913) finding into social loafing?
when people pulled a rope either alone or in a group, performance declined as group size increased
describe reasons for changes in group performance
when a person’s efforts can/can’t be evaluated in a group then they increase/decrease their effort which cause social facilitation/social loafing