Social Psychology Flashcards
Social Psychology
how human Affect, Behavior, and Cognition are influenced by others
Changing one’s behavior to match the behaviors of others
Conformity
Compliance
Changing one’s behavior as a result of other people directing or asking for the change
asking for a small commitment and, after gaining
compliance, asking for a bigger commitment
Foot-in-the-Door Technique
Door-in-the-Face Technique
asking for a large commitment and then, after being
refused, asking for a smaller commitment
Once a commitment is made, increase the “cost” because the purchaser has already committed
Lowball Technique
Obedience
Change in behavior due to direct order from authority
Occurs when people place more importance on
maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned
Group Think
Can make terrible decisions
Group Think
Leaders should remain impartial, Seek opinions outside the group, Vote by secret ballots
Minimizing groupthink
The tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated
in a group discussion
Group Polarization
When like-minded people are concerned about an issue, their views will become more extreme after discussing it together
Group Polarization
Social Loafing
Tendency to exert less effort when working on a group task, especially when individual contributions can’t be measured
positive influence of others on performance
Social facilitation
The presence of others creates enough arousal to improve performance on easy tasks
Social facilitation
negative influence of others on performance
Social impairment
The presence of others when the task is difficult creates too much arousal and impairs performance on difficult tasks
Social impairment
Decrease in self-awareness resulting in decreased self-regulation and greater conformity to surrounding group norms
Deindividuation
results from feelings of anonymity, lack of accountability, and the energizing effects of being lost in a crowd
Deindividuation
results in more impulsive, emotional, irrational, and
antisocial behaviors
Deindividuation
Attitude
a tendency to respond positively or negatively toward a certain person, object, idea, or situation
Affective, behavioral, cognitive
3 components of attitude
Feelings
Affect
Actions
Behavior
Thoughts
Cognitive
poor predictors of behavior; what people say and do are often very different
Attitudes
may not reflect in their behavior
Attitudes
Strong ones are more likely to predict
behavior than weak ones
Attitudes
Direct contact with the person,
situation, object, or idea
Attitude Formation
Direct instruction from parents or others
Attitude Formation
Interacting with other people who hold a certain attitude
Attitude Formation
Vicarious conditioning: watching the actions and reactions of others to ideas, people, objects, and situations
Attitude Formation
Cognitive dissonance
sense of discomfort or distress that occurs when a
person’s behavior does not correspond to that person’s attitudes
change the conflicting behavior
Reducing dissonance
change the conflicting attitude
Reducing dissonance
Persuasion
The process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or
explanation
focused on the quality of the message arguments
Central Processing
High motivation and ability to think about the message
Central Processing
Lasting change that resists fading and counterattacks
Central Processing
Low motivation or ability to think about the message
Peripheral Processing
focused on surface features such as the communicator’s attractiveness or the number of arguments presented
Peripheral Processing
Temporary change that that is susceptible to
fading and counterattack
Peripheral Processing