Social Psych Flashcards
effect of competition on performance; people perform better on familiar tasks in the presence of others
Triplett
McDougall and Ross
first textbooks
social approval influences behavior
Verplank
behavior is motivated by anticipated rewards
Reinforcement Theory
behavior learned through motivation
Social Learning Theorists (Bandura)
people are aware of the social roles they are expected to fill
Role Theory (Bindle)
people prefer consistency and will change or resist changing attitudes
Consistency Theories
Heider’s Balance Theory
balance exists when all three (P, O, and X) fit together harmoniously (one or three positives); without balance there will be stress (zero or two positives) and a tendency to remove stress to achieve balance
Festinger’s Cognitive Dissonance Theory
conflict that you feel when your attitudes are not in synch with your behavior
Free-choice dissonance
a person makes a choice between several desirable alternatives
Post-decision dissonance
emerges after choosing
Spreading of alternatives
relative worth of the two alternatives is spread apart
Forced-compliance dissonance
forced into behaving in a manner that is inconsistent with beliefs or attitudes
Festinger and Carlsmith
dissonance reduced by believing that they actually enjoyed the task
Minimal (insufficient) Justification effect
if external justification is minimal, one will reduce their dissonance by changing internal cognitions
Two main principles of Cognitive Dissonance
If a person is pressured to say or do something contrary to their attitudes, there will be a tendency to changes attitudes
The greater the pressure to comply, the less the attitude will change
Bem’s Self-Perception Theory
When attitudes about something are weak or ambiguous, you observe your own behavior and attribute an attitude to yourself
People infer what their attitudes are based upon observation of their own behavior
A person’s initial attitude is irrelevant and there is no discomfort produced by behavior
Overjustification effect
if a person is rewarded for doing something they already like doing, they may stop liking it
Hovland’s Model
Communication of persuasion–three components (communicator, communication, and situation)
The more credible the source, the greater the persuasive impact
Hovland and Weiss
high credibility sources were more effective
Sleeper effect
over time, persuasive impact of high credibility source decreased while the persuasive impact of low credibility source increased
Two-sided messages
contain arguments for and against
Sources can increase credibility by arguing _____
against their own self-interest
Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion
Two routes to persuasion–central (issue is very important to us) and peripheral (not very important or we cannot clearly hear the message)
strong arguments change minds more often than weak messages
Central persuasion
strength of argument doesn’t matter; how, by whom, or in what surroundings are more important
Peripheral persuasion
Resistance to Persuasion
McGuire–Analogy of Inoculation
Cultural truisms
beliefs that are seldom questioned
Refuted counterarguments
first presenting arguments against and then refuting the arguments
Belief perseverance
people will hold beliefs even after those beliefs have been shown to be false
Reactance
when sense of freedom is threatened, a person will act to reassert a sense of freedom
we are drawn to affiliate because of a tendency to evaluate ourselves in relationship to other people
Festinger’s Social Comparison Theory
Need for self-evaluation becomes linked to the ___
need to affiliate
greater anxiety lead to a greater desire to affiliate
Schachter’s
Reciprocity Hypothesis
we tend to like people who indicate that they like us
Gain-loss principle
Aronson and Linder; evaluation that changes will have more of an impact than an evaluation that remains constant
a person weighs the rewards and costs of interacting with another
Social Exchange Theory
we consider not only our costs and rewards, but the costs and rewards of the other person
Equity Theory