Social Psych Flashcards

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1
Q

independent view of the self

A

defining oneself in terms of one’s own internal thoughts, feelings, and actions and not in terms of the thoughts, feelings, and actions of other people

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2
Q

Interdependent view of the self

A

defining oneself in terms of one’s relationships to other people, recognizing that one’s behavior is often determined by the thoughts, feelings, and actions of others

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3
Q

Causal Theory

A

theories about the cause of your own feelings and behaviors

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4
Q

Self perception theory

A

When our attitudes and feelings are uncertain, we try to figure them out by observing our behavior and the situation it happens in

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5
Q

What helps you have more self control?

A

thought suppression
don’t fight it, lean into it
we have limited amount of energy put into self control

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6
Q

Self esteem

A
  • when self-esteem is threatened, we feel the highest level of discomfort
  • people with high self-esteem have more dissonance when they do something wrong than people with low self esteem
  • the way we try to maintain positive views of ourselves
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7
Q

self knowledge

A

the way we understand who we are and organize this information

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8
Q

self control

A

the way we make plans and execute decisions

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9
Q

impression management

A

the way we present ourselves to other people and get them to see us the way we want to be seen

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10
Q

upward social comparison

A

set a goal to aim for

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11
Q

downward social comparison

A

to feel better about yourself

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12
Q

who would experience the greatest amount of cognitive dissonance?

A

when confronted with a mismatch between beliefs, attitudes, or actions, leading to mental discomfort
Ex: smokers

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13
Q

justification of effort

A
  • way of reducing dissonance
  • increase liking for something they worked harder to attain
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14
Q

role of self esteem in cognitive dissonance

A

People with high self-esteem have more cognitive dissonance when they do something wrong compared to people who have low self-esteem

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15
Q

external justification

A

A reason or explanation for dissonant personal behavior that comes from outside the individual

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16
Q

internal justification

A

Reducing your uncomfortable conflicting feelings/thoughts by changing something about yourself

17
Q

attitudes

A

evaluation of people, objects, and ideas

18
Q

where do attitudes come from?

A

genetics

19
Q

cognitive component of attitude

A

the thoughts that people have about their object

20
Q

affective component of attitude

A

feeling or emotion that people have about the object

21
Q

behavioral component of attitude

A

how people act towards the object

22
Q

attitude accessibility

A

how strong the association is between an attitude object and your evaluation of that object

23
Q

what 3 things help us predict planned behaviors

A
  • their attitude toward the specific behavior
  • subjective norms
  • perceived behavioral control
24
Q

Yale attitude change approach

A
  • source of the communication
  • communication itself
  • nature of audience
25
Q

central focused argument

A

when people are motivated and can pay attention to the facts of the argument

26
Q

peripherally focused argument

A

when people do not pay attention to the argument but are instead swayed by surface characteristics

27
Q

how is fear used in persuasive communication?

A

persuasive message that attempts to change people’s attitudes by arousing their fears, if fear is too strong it will not work either, as audience will have hard time focusing on how to change the behavior

28
Q

how do attitudes effect cognition and behavior?

A
  • mostly by targeting the populations affect or emotion
  • highlight excitement, youth, energy, and sexual attraction
  • when product isn’t closely associated with emotion, the advertising is most effective when fact-base
29
Q

what is product placement and why is it effective?

A
  • when companies pay content creators to place the product on the set of a movie, tv show, or music video
  • it is effective because it gets viewers to go buy the product because they see their favorite characters use it
30
Q

characteristics of attitude

A
  • attitude has an object that is liked or disliked
  • learned through social interaction/experience
  • complex combination of things that we usually call personality, beliefs, values, behaviors, and motivations
31
Q

attitude inoculation

A
  • exposing yourself to arguments against your point or position
  • be alert to product placement
32
Q

conformity

A

change in one’s behavior due to the real or imagined influence of other people

33
Q

informational social influence

A

when we conform to others because we believe they have accurate information

34
Q

normative social influence

A

when we conform to others because we want them to accept and like us

35
Q

3 components of social impact theory

A
  • strength
  • immediacy
  • the number of people in the group
36
Q

minority influence

A

case where a minority of group members influences the behavior or beliefs of the majority, key to this happening is consistency

37
Q

Milgram’s obedience study

A

effect of authority on obedience, human tendency to obey commands from an authority figure

38
Q

example of door in the face technique

A

asking my mom to borrow the car for 2 hours and her saying no and me asking her again to borrow it for only one hour because I really only need it for an hour