Rsh 1 Final Flashcards
Qualitative approach
- Definition: non-numerical data, small samples (focus groups, interviews, case studies)
- Usage: in-depth analysis of specific cases or individual responses
- Advantages: detailed data collection, flexibility in approach, focus on human experiences
- Disadvantages: subjective and time-consuming, difficult to present results, often less accepted in certain academic or scientific fields
Quantitative approach
- Definition: numerical data, larger samples, experimental, quasi-experimental, and statistical techniques
- Usage: testing hypotheses, analyzing trends, generalizing findings
- Advantages: objective and replicable, broad generalizability, use of advanced statistical tools
- Disadvantages: limited understanding of social meanings, artificial research environments, lack of access to specific or nuanced feedback
Mixed-Method approach
- Definition: combines qualitative and quantitative methods
- Usage: addressing complex research questions by balancing depth and breadth
Triangulation
use of multiple methods (3 techniques) to assess the same data, reducing reactivity and improving validity
Reflexivity
awareness of how observation changes participants’ behavior
Top-Down
starts with a theory - makes a prediction - gathers data - confirms or rejects prediction
Bottom-Up
starts with data - identifies patterns - develops a theory
Archival Research
- Definition: uses existing documents or records
- Usage: to study human activity in natural settings or phenomena difficult to observe directly
Focus Groups
- Definition: group discussions to gather insights into participants’ experiences and beliefs
- Usage: for qualitative understanding of perspectives
Interviews
- individual discussion to gather specific insights
Types of interviews
structured, unstructured, semi-structured
Structured interview
pre-planned, standardized questions
Unstructured Interview
conversational, flexible topics
Semi-Structured Interviews
combination of planned and flexible questions
Case Studies
- Definition: in-depth analysis of one or a few cases
- Usage: detailed exploration of unique situations