Social Processes, Attitudes, and Behaviour Flashcards
Social facilitation
Describes the tendency of people to perform better at simple tasks when others are around
Deinviduation
The loss of self-awareness in large groups, which can lead to drastic changes in behaviour
Bystander effect
Describes the observation that when in a group, individuals are less likely to respond to a person in need
Peer Pressure
Refers to the social influence placed on individuals by others they consider equals.
Group polarization
The tendency towards making decisions in a group that are more extreme than the thoughts of the individual group members
Groupthink
Desire for harmony or conformity results in a group of people coming to an incorrect or poor decision
Culture
Describes the beliefs, ideas, behaviours, actions, and characteristics of a group or society of people
Assimilation
The process by which a group or individual’s culture begins to melt into another culture (usually uneven influence)
Multiculturalism
Refers to the encouragement of multiple cultures within a community to enhance diversity
Subcultures
Refer to a group of people within a culture that distinguish themselves from the primary culture to which they belong
Socialization
The process of developing and spreading norms, customs, and beliefs
Norms
What determine the boundaries of acceptable behaviour within society
Stigma
The extreme disapproval or dislike of a person or group based on perceived differences from the rest of society
Deviance
Refers to any violation of norms, rules, or expectations within a society
Conformity
Changing beliefs or behaviours in order to fit into a group or society
Compliance
Occurs when individuals change their behaviour based on the requests of others
Methods of gaining compliance
Include foot-in-the-door technique, door-in-the-face technique, lowball technique, and that’s-not-all-technique
Obedience
A change in behaviour based on a command from someone seen as an authority figure
Attitudes
An enduring positive or negative evaluation of an object or event
Functional Attitudes Theory
States that there are 4 functional areas of attitudes that serve individuals in life: knowledge, ego expression (allowing us to communicate and solidify our self-identity), adaptability (one will be accepted if socially acceptable attitudes are expressed), and ego defense (protect self-esteems/justify wrong actions)
Learning Theory
States that attitudes are developed through forms of learning: direct contact, direct interaction, direct instruction, and conditioning
Elaboration likelihood model
States that attitudes are formed and changed through different routes of information processing based on the degree of elaboration (central route processing, peripheral route processing)
Central route processing
high elaboration – scrutinizing and analyzing the content of persuasive information