Social Mobilisation & Collective Action Flashcards
STRUCTURAL INTERVENTIONS
- move focus away from individuals improving own health to creating contexts that support healthier behs/actions
- recognises that much ill-health = NOT caused by individual beh
- challenges individually focused health promotion (aka. those w/poorest health need to improve own health)
LINK & PHELAN (1995)
- social conditions as fundamental causes of disease
FUNDAMENTAL CAUSES - unequal distribution of resources
- material/political/social
MECHANISMS - link between fundamental causes/proximate factors (ie. stress/alcohol use)
- availability of alcohol outlets
PROXIMATE FACTORS - individual risks
- knowledge behs (ie. condomless sex)
= health issues (ie. HIV/AIDS acquisition)
BLAKENSHIP ET AL. (2006)
- structural interventions; concepts/challenges/opportunities for research
- critique of Link & Phelan (1995); for those who seek concrete strategies for promoting health (incl. HIV prevention strategies) conclusions = beyond realm of what’s possible to accomplish via public health interventions
- aka. what are the fundamental causes? (ie. patriarchy/capitalism)
BLAKENSHIP ET AL. (2000): STRUCTURAL INTERVENTIONS (INDIVIDUAL)
AVAILABILITY
- explicit restrictions on risky behs
- change risk calculus for individuals
- incentives to change
ACCEPTABILITY (NORMS FOCUSED)
- shaming campaigns
ACCESSIBILITY (UNEQUAL DISTRIBUTION OF RESOURCES)
- free access to resources to improve health (ie. helmets/condoms)
BLAKENSHIP ET AL. (2000): STRUCTURAL INTERVENTIONS (ORGANISATIONAL)
AVAILABILITY
- limit unsafe items (ie. tobacco selling rules) OR increase access to them (ie. seatbelts in cars)
ACCEPTABILTY (NORMS FOCUSED)
- organisational boycotts
- advertising law
ACCESSIBILITY (UNEQUAL DISTRIBUTION OF RESOURCES)
- changing service provision stuctures
- limiting sales alcohol around schools
BLAKENSHIP ET AL. (2000): STRUCTURAL INTERVENTIONS (ENVIRONMENTAL)
AVAILABILITY
- laws to promote health
- minimum age laws
ACCEPTABILTY (NORMS FOCUSED)
- social marketing campaigns
ACCESSIBILITY (UNEQUAL DISTRIBUTION OF RESOURCES)
- health care insurance
SOCIAL OR COMMUNITY MOBILISATION
- aka. classroom, club or collective?
- problem solving approaches
- working together to address health challenges
- assumption of having wider impacts when to those not directly involved
GRAM ET AL. (2018): WHY DO PEOPLE GET INVOLVED IN SOCIAL MOBILISATION?
- community mobilisation = interventions where local individuals collaborate w/external agents in identifying/prioritising/tackling causes of ill-health based on values of bottom-up leadership/empowerment
- BUT requires lots of individuals to work together for greater good oft w/little direct benefit to themselves
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS
- SELECTIVE INCENTIVES
- SOCIAL INCENTIVES
- OUTSIZE STAKES, INTERMEDIATE GOALS & INTERDEPENDENCY
- INTRINSIC BELIEFS
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS: SELECTIVE INCENTIVES
EXPLANATION
- tangible rewards for pps/penalties for non-pps
EXAMPLES
- stipends for volunteers (ie. free food/training/entertainment for group members)
- education on “hook” topics unrelated to primary purpose of self-help group to attract pps
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS: SOCIAL INCENTIVES
EXPLANATION
- incentives generated by social interaction w/other community members
EXAMPLES
- opportunities for building individual social capital; displays of approval of participation/disapproval of non-participation by community members
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS: OUTSIZE STAKES, INTERMEDIATE GOALS & INTERDEPENDENCY
EXPLANATION
- situations in which incentive structure DOESN’T produce participation dilemma
EXAMPLES
- wealthy patron willing to build clean water supply for whole village
- health/sanitisation club satisfied w/raising awareness rather than changing behs; troupe of activist street theatre performers who depend on each other for success
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS: INTRINSIC BELIEFS
EXPLANATION
- psychological/moral rewards for participation/penalties for non-participation
EXAMPLES
- benefits of being able to express outrage/gain agency/feel part of greater cause/feel less lonely/express one’s identity/show solidarity/perform moral duty
PROPOSED SOLUTIONS TO PARTICIPATION DILEMMAS: CRITICAL MASS
EXPLANATION
- initial group of highly motivated pps sets off chain reaction that rapidly drives further participation up
EXAMPLES
- small initial group of street protestors against police inaction on violence against women successfully convince authorities to take action on case of domestic violence; aka. persuading other community members to join future protests
TREATMENT ACTION CAMPAIGN (TAC)
- core membership ~8000 BUT could mobilise widely:
1. academics/doctors/poor people/elderly - connected into national/global networks
- mixture symbolic protest & legal action
- WHY was TAC successful in achieving its goals?