Social Learning Theory Flashcards
Social learning theory
proposed by Bandura includes direct and indirect reinforcement, combining learning theory with role of cognitive factors
Elements of SLT
Modelling-live models or symbolic
Imitation- copying the behaviours of another person
Identification- similar characteristics influence likelihood of imitation
Vicarious reinforcement- reward or watching reward given increases likelihood
Mediational processes ARMR
Attention- whether we notice
Retention- remember longterm
Motivation- is it worth it?
Reproduction- physically perform?
Strengths of SLT
Real life application- cultural differences being transmitted + explains aggression
Research- Bandura
Weaknesses of SLT
Lab based- demand characteristics, hard to apply
Deterministic- we cant control it
How did Bandura counter determinism
Reciprocal determinism, we exert some influence also
Has more face validity- more optimistic
Soft determinism
Acknowledges role of free will
Strength of soft determinism
Inline with human intuition so has more face validity and is more optimistic than behaviorism