sampling Flashcards
Opportunity sampling
Participants selected based on availability
Opportunity sampling
Advantages and disadvantages
+ Fastest way, reduces time and costs
- researcher bias(select participants for desired result)
-unrepresentative(easy access)
Random sampling
Eaxh sample has an equal chance of being selected
Random sampling
Advantages and disadvantages
+Avoids researccher bias
+easy way of sampling
-unrepresentative of all minority groups
-difficult and time consuming
Stratified sampling
Dividing subjects into subgroups/strata based on shared characteristics
Stratified sampling
Advantages and disadvantages
+Representative of target pop
+Random chosen within each stratum
-Not every characteristic will be represented
-Time consuming to establish strata then select
Systematic sampling
Select participants of the population at regular intervals
Systematic sampling
Advantages and disadvantages
+Avoids researcher bias
+If list already exists of targets=quick
-Unrepresentative sample
-Big target pop, too hard
Volunteer sampling
Researchers seek volunteers to participate
Volunteer sampling
Advantages and disadvantages
Easy sample to collect-self presented
Reach a large no of potential participants
Generalisability to target population?- Volunteers have diff characteristics
Volunteer bias- friendlier, more freetime