Social Influence - Minority influence

Question 1

Minority influence

Answer 1

A minority persuades others to adopt their beliefs, attitudes & behaviours -> enact social change

Question 2

Consistency (minority influence)

Answer 2

Keeping beliefs same diachronically (over time) & synchronically (amongst the whole majority) -> increases interest & leads those in majority to rethink

Question 3

Commitment (minority influence)

Answer 3

Demonstrating dedication to their beliefs has a more powerful impact -> augmentation principle (making personal sacrifices for the cause)

Question 4

Flexibility (minority influence)

Answer 4

Demonstrate an ability to be co-operative & reasonable & compromise with the majority thinking -> accepting valid counter-arguments

Question 5

Snowball effect

Answer 5

Minority gain attention & gather momentum in their movement -> gradually become the majority, leading to social cryptoamnesia (forgetting how process occurred but aware of social change)